danish furniture brand fredericia Worked with local studio Float for the launch of their first showroom in tokyoWhich has a minimalist interior that points to its location in an industrial concrete building.
fredericia And float Designed showroom, located in the heart of Tokyo Omotesando To combine the aesthetics of the region, Denmark and Japan.
“Our vision was to make this space feel more like a design gallery than a traditional showroom: simple, concise and sensory,” Maria Brun, head of design at Fredericia, tells Dezeen.
“The aim was to create a Scandinavian, or more specifically Danish, design environment in the center of Tokyo that celebrates tact, craftsmanship and material honesty.”
The interior design of the float was also intended to create a space where Fredericia’s furniture, including design classics by Danish architects hans j wegnerWill take center stage.
“The concept was to create a cool backdrop through the exposed concrete, allowing the warmth and intricate details of the Danish furniture to come through,” Float interior designer Yumika Yoshida told Dezeen.
“The space serves as a cool, plain canvas that highlights the furniture while embracing subtle industrial textures and traces of craftsmanship.”
The studio also wanted the showroom to feel like a home, and referenced typical aspects of Japanese residential interiors to give it a light, clean feel.
“Special attention was paid to creating an environment that matches the spatial sensibilities of Japanese homes – valuing the beauty of emptiness, subtle texture and restraint,” Yoshida said.
The concrete building in which the showroom is located has an industrial feel, which also informs the interior.
Brun said, “The studio is located within a building with a distinct industrial character, with a steel, glass and concrete structure that gives it a slightly brutalist edge.”
“It occupies a corner site opening directly onto the street, meaning the space feels very connected to the urban flow.”
Inside, colors were kept neutral, with gray walls and floors contrasting with the natural wood from which much of the brand’s furniture is made.
“Combining the shared spirit between Nordic and Japanese aesthetics, this space naturally invites visitors to imagine how these pieces might come into their lives,” Yoshida said.
Fredericia and Flot added a terrazzo floor and hand-applied paint to the wall to leave “subtle traces of craftsmanship”.
“The palette evolved naturally from the materials and light in the space,” explained Brun. He adds, “We wanted the atmosphere to feel cool, bright and tactile, so we worked with soft, warm whites and gentle neutral colors that complement the terrazzo floors.”
“Our goal was to create a subtle, gallery-like backdrop that allows the furniture and materials to speak for themselves. It’s calming but rich in texture when you experience it in person.”
Many of Fredericia’s designers were inspired by Japan, Brun said, and he believes the brand’s aesthetic will be a good match for the Japanese market.
“Both Danish and Japanese cultures share a deep respect for integrity, craftsmanship and simplicity,” Brun said.
“Fredericia’s many designers, from classic figures like Borge Mogensen, Wegner and Nanna Dietzel Like for contemporary talents jasper morrison, barber osgerbi And Cecily ManzHe has taken inspiration from Japanese architecture and aesthetics.
Fredericia’s Tokyo showroom launch follows fellow Danish brand Frama opens its first international store in Tokyo,
Shared contact points between European and Japanese design were also explored by Norm Architects and Keiji Ashizawa Design when Construction of minimalist trunk hotel in Tokyo,
Photography is courtesy of Frederickia.
