On TV and social media spots, we hear the inner thoughts of women waiting for class to start. They express regret over their choice of clothing, their body odor, their age, and their appearance. Suddenly, Redfoo appears and, as if he can hear the self-criticism, yells, “Stop!” It’s a record-breaking moment when everyone starts looking at him. Redfoo then prompts a woman to “say it”. The woman then looks in the mirror and declares: “I’m sexy and I know it.”
“Now, everyone Say it,” Redfoo instructs. At which point the beat of the LMFAO song “Sexy and I Know It” drops in, and everyone dances 2000s style.
Is this place completely stupid? Yes. But it’s also some admirably counter-programming, seeing as how gyms and weight loss programs typically offer excessive “shreds” and “cleanses” at this time of year. The ad campaign feels fresh, and the reminder of Zumba is nice. Dance and have fun with your friends, sweat and move your body, and remember that you are sexy just the way you are.
The message is also sure to be well received. one in 2024 trend report From workout booking platform Mindbody, 33 percent of respondents said entertainment and sports were important to them in achieving wellness goals. Meaning, they are moving more feel good Compared to attendance-based goals. This is a worthwhile priority since picking pleasure from exercise The key to a lifelong relationship with fitness.
So yes, a goofy rapper’s encouragement to enjoy the entertainment may be just the boost someone needs to move on. Redfoo says in a Zumba release: “To me, the sexiest thing anyone can do is be themselves.”
