Year brand partnership shortlist

The year’s brand partnership is an award that recognizes a brand that has made a motorsport platform highly effective to express its brand message and add price to the team, driver or chain, with which he has participated.

The activism of the winning sponsor must have shown high level of creativity, scope and execution and it will be announced Autosport award In London on 29 January.

The following brands have been shortlisted for the award.

Mitchellob Ultra X Williams Racing

In the current world of multimedia and social platforms, most partnerships will include video content as part of their activism.

However, Micelobs and Williams designed a particularly a specially as one hour as ‘lap of legends’, which was imagined by state -of -the -art AI and machine Learning that this F1 World Champion would like to pit for the pit that had previously left for Williams against each other.

The then Williams driver Logan Sergeant raced 12 laps of silverstone against Ellen Prost, Jenson Button, Nigel Mainensle, Jacks Villainyuway, Demon Hill and Mario Andreti and the incident received 4.5 billion impressions as 19 million audiences made the video live.
Praised by the Judging Panel for the “Great Uses of AI” and a “strong link” for the product, effort and commitment for the project was also appreciated.

Peroni Nastro Azuro 0.0% X Skederia Ferrari

In January, Peroni Nastro Azuro became a team partner of 0.0% Ferrari and dropped his new deal out of the crowd.

The activation was designed as a ‘Super Bowl-Esk’ moment before the start of the 2024 Formula 1 season to fill the zero of racing deficiency for fans of Ferrari-Tiffosi.

Known for its emotional support and so Peroni took unprecedented steps for Rebrand, produced ‘Tiffoi Nastro Azurro 0.0%’ with 2024 bottles and launched through a heest-style film, including both Charles Lakeler and Carlos Sainge as well as the team’s principal Fried Vassaser.

The result was a 2.1 billion audience accessible and was recorded at 0.0%for Peroni Nastro Azuro, with more than 20 million times in the cinematic film.

The partnership made a shortlist after influencing judges due to being “taking advantage of Ferrari talent” as “creative, ambitious and effective in sales”.

Sodia X Newcastle United

Saudi used its two most recognizable partnership in Cross-Sport Promotion-‘The Secret Driver’.

The adventure also featured three premiere League footballers of Newcastle United along with the Gen 3 Formula E Car, who were happy with 100 of their loyal supporters with a car operated through reputed places across the city.

The material was live in 18 countries and went into both English and Arabic and social media and was posted in the accounts of Saudi, Formula E and Newcastle United.

‘The Secret Driver’ achieved 24 million impressions and 15 million video scenes, leading to the purpose of increasing Saudi visibility significantly on the international stage.

The panel highlighted the “effective” distribution of “highly creative brand film” and a complex story.

Visa Cash App X VKRB

Miami Grand Prix, Visa Cash app RB Formula One team was running in the team, the cash app used to tell a special lie based on the visa chameleon card.

The chameleon was detected using VCARB wash activation in real time, which was a twist on the classic American car wash. The activation race was opened on the weekend, which was offered special allowances for cash app visa cardholders, including BSpoke T-shirt, car wash gift sets, jewelery and a cocktail bar.

The off-track partner activation was used in the weekend with Hugo, Tuder and Picadro offering special version products to fans.

After activation, the Visa Cash app earned 43,000 new social media followers and created 1.3 billion impressions.

In judging the Visa Cash app, the judges stated that the activation was “executed beautifully” and activeness was greatly used in such a popular market.