Some popular DJI cameras, including the extremely popular Osmo Pocket 3, are being sold in the United States at a pre-tariff price by a relatively unknown startup, and that’s weird.
As The Verge reportsIt appears that the Chinese company DJI, which recently Lost its lawsuit against the Pentagon In connection with its designation as a Chinese military company, it has devised a way to avoid tariffs on Chinese imports into the United States by selling some of its products under a different name.
“What if I told you that DJI would have found a way to avoid those tariffs and annoying customs inspector by offering one disguised Camera version? What if I told you that a whole new ‘US’ company has been quietly created to sell on Amazon at very low prices, Even less than $499 During Amazon’s big new sale?” invocation The VergeShawn Hollister.
The company in question is extra technologywhich was brought The Vergeattention by Konrad IturbeJoe describes this maneuver as a “very brazen attempt” by DJI to “maintain its foothold in the US market.”
Xtra sells products like Muse, which is apparently the DJI Osmo Pocket 3 in terms of design and specifications, as shown in the FCC images.
The Verge was a security advisor john sawyer Check out the app that came with Xtra Muse, and sure enough, there were “countless places” where DJI’s original code was replicated with just “DJI” in the name. However, 7,552 references to DJI’s LightCut app and a single reference to DJI’s e-bike drive system remained present.
If more proof were needed, Hollister bought the Muse for himself and compared it to the Osmo Pocket 3. They found that both cameras behaved the same way, worked similarly, and even got warm in the same places after the same amount of use. They are undeniably the same cameras in different packaging.
This is not necessarily unusual, as the same electronics are sold under different names all the time. However, what makes this situation quite different is that the DJI Osmo Pocket 3, which launched in October 2023 for $519, It now costs $800 due to tariffsAlthough the Osmo Pocket 3 remains extremely popular, its significantly higher price and relative scarcity in the US has undeniably hurt DJI’s bottom line. It appears that DJI has found a way to mitigate this loss through a new DJI-esque startup: Xtra.
Xtra says on its website, “Xtra is a dynamic and independent startup company registered in Delaware (DE), United States. We were founded with a team of industry professionals from leading innovative companies who have deep expertise in imaging technology and consumer electronics. With a passion for pushing the boundaries of creativity, we specialize in designing cutting-edge products that appeal to professionals and enthusiasts. “Empowering both to take on the world in extraordinary ways.”
So far, Xtra only sells three things: the Xtra Muse (a DJI Osmo Pocket 3 ripoff), the Xtra Edge (a DJI Osmo Action 4 ripoff), and the Xtra Edge Pro (a DJI Osmo Action 5 Pro ripoff). However, Iturbe discovered references to other products that suggest Xtra versions of DJI’s popular mics, the Osmo 360, Osmo Nano, and Osmo gimbals will be coming under the Xtra umbrella.
However, this is nothing new for DJI products. In July, DJI’s Mini 4 Pro drone appeared on Amazon in the United States Under a different name: Skyrover,
And as it happened before petapixel Asked for comment on its alleged relationship with Skyrover, DJI declined to comment on Xtra today.
Image Credit: DJI and Xtra Technology
