Growing up in Seattle as a child, Cocoa Founder Jess Chiro remembers thinking that as a younger sister, “Your elder brother looks just like the world’s best person,” she says. “At least for me, anyway.” Her elder brother, Munya, whom she described as a “basketball fundamentalist”, collected everything related to basketball that she could do: Jersey, NBA 2K games, Bobleheads, and whatever memorabilia she could attain her hands. Some early memories of Chiro include Munya’s early waking up to go to basketball camps, watching the game together and tagging the journey of goodwill with them in search of jersey. The Chiro family team was Seattle Supersonics until sold in 2006, later shifted to Oklahoma City and rebrands in 2008 as a thunder.
While Chiro never had a handle for congenital athletic ability or basketball, she went through a brief passionate-lauren-jaxon-and-so-produce. (Her brother had Sonics, she had a storm of Seattle.) After receiving a restband from the bird at the age of 11, she claims, “I never washed it.” Years later, she will find her place in the game through fashion, not through her brother or as a WNBA fan.
“Why is there no cute game for women?” Asks Chiro, who sits on a courtyard on the zoom. Although this question may seem older in the light of brands that re -shaping the WNBA merchants to brands such as countless collaborations, capsules collections, and Playa Society, Chiro calls this difference quickly. When Sonix left his hometown, the cultural and emotional bridge of sports memorabes was frightening, inspiring the stockpile and jersey to work again. Chiro also quotes Xully.bët’s spring 1995 Cooperation with Puma – who saw the dedstock football jersey, was re -prepared as a fabric – as an early cocoa cortex effect. “In an interview, (xuly.bët designer) Lamine Badian Koyte said,” Why not use something that will go to ruin and make something new and beautiful? ” It really got stuck with me.
Photo: Sophie Har
