techno future lens 2024
Although smartphone camera hardware continues to improve, there is a limit to how much can be packed into a phone before it becomes too big and heavy. So, the real magic happens on the software side. Techno, a leading technology brand in global emerging markets, is leading these exciting advancements. They’re focused on tackling the challenges that have plagued phone cameras for a long time, helping you make your smartphone photography experience better than ever.
During the Future Lens 2024 event in Chongqing, China, TECNO introduced three groundbreaking image processing solutions – TECNO Image Matrix (TIM), innovative EVS Dynamic Shot technology, and the versatile Tap Any Zoom Dual Prism Telephoto – and these great features will be in the near future. It will be available on Tecno smartphones. Here’s what you need to know.
Techno Image Matrix (TIM) – the new AI imaging “brain”
TECNO Image Matrix, aka TIM, completely changes the way your phone processes imaging data. It essentially reorganizes the data pipeline so that every step of the imaging experience – from the moment you frame and take the photo to the final image you see on your screen – gets optimal AI processing treatment. The main goal is to make sure you get the perfect shot right away without having to figure out complicated settings and features that only professionals may be familiar with.
TIM uses a layered structure to optimize the four stages of image generation. Starting at the bottom, the foundation is the hardware, which includes camera modules, sensors, processing packages, and displays, all of which help create a stable base. Next is the deconstruction layer which includes a series of 10 imaging refinements like noise reduction, color balance, tone adjustment, image stabilization, color correction and more.
Now, the image data reaches the engine reconstruction layer, the central hub known as TAPS (Techno Algorithm Process Stack). To put it simply, this is where the magic happens. Four AI-powered imaging engines work together: AI RAW, AI SNAP, AIGC Studio and AI UT (Universal Tone).
ai raw Enhances low light and backlight scenes and improves sharpness, image clarity and color. ai snapAs the name suggests, eliminates shutter lag and allows lightning-fast image capture without lag, guaranteeing that the moment you want to capture never passes you by. It will pass. meanwhile, AIGC Studio It’s all about empowering image enhancement, creation and editing tools.
At the end, AI UT (universal tone) Automatically restores and enhances skin tones to provide the most accurate representation of the people in your photo. As you might have guessed, each engine targets the core of smartphone photography, creating a smooth, accurate and detailed image experience for every shot.
The fruit of all that computational work is achieved at the top in the application layer. Without a doubt, you’ll get sharp and vibrant images, whether you’re shooting a still landscape or an athlete in action. But it also serves as the backbone for new features and functionality like AI Shooting Quality++, Portrait Master, Video Master, AI Snap, and AI Image Studio.
EVS Dynamic Snapshot – Capturing action shots is about to get a lot easier
As capable as smartphone cameras are, capturing a subject in motion is often more miss than hit. Unless everything is perfectly aligned to the millisecond, the shot will either be too early or too late, resulting in the actual action being blurry while the static background is sharp. TECNO’s EVS Dynamic Snapshot technology solves this critical problem by completely changing the way action shots are captured.
Instead of capturing pixels frame by frame, EVS Dynamic Snapshot monitors the full trajectory of a subject’s motion and records motion data. It uses dynamic tracking to lock on to a moving subject, while AI algorithms integrate the dynamic information collected by the EVs with the static background recorded by the RGB camera, resulting in a single, clear and comprehensive image. Which highlights the action in sharp focus.
Whether you’re taking photos of a car racing on the track, watching your dog run around the park, or watching your kids frolic on the tennis court, EVS Dynamic Snapshots are perfectly captured at the time of the press of the shutter. Completely eliminates the guesswork. Instead, you’ll enjoy crystal-clear shots while focusing on the action, no matter the conditions.
Tap on any Zoom Dual Prism Telephoto – no more shaky cams and out-of-focus shots
Telephoto lenses have been an exciting addition to our smartphone cameras, but they’ve proven more innovative in theory than in practice. Unless you have a super steady hand or additional equipment like a tripod that smartphone photographers don’t usually carry with them, getting the perfect zoomed-in shot can be quite a task.
Not to mention the annoyance of having to manually adjust the pinch gesture or zoom slider while trying to keep your phone perfectly still, you’ll often end up with a distorted, out-of-focus image instead of that beautiful close-up. It remains what you were expecting. ,
That’s where Tecno’s AI-powered Tap Any Zoom dual prism telephoto technology comes in. This technology uses dual prism design, lens-shifting OIS and AI algorithms to capture stunning telephoto shots. Instead of manual sliders and uncontrolled pinch gestures, all you have to do is double-tap the subject on the screen, and the camera will instantly zoom to the required level (up to 30x) for fast and precise framing.
The dual prism provides a wide shooting area, while lens-shifting OIS counteracts external vibrations. Working together with AI algorithms, you ultimately get a clear, focused and detailed shot of the subject you are trying to capture from a distance. Best of all, with a wide field of view as a starting point, the telephoto sweep function stitches full-frame shots without distortion, making re-framing a breeze.
Tecno is set to revolutionize smartphone photography in 2025
TECNO’s image-processing solutions are another step in the right direction for the global technology brand. With these innovations, the company is pushing beyond hardware limitations and leveraging software and AI to take the capabilities of smartphone cameras to a different level.
Whether you’re looking for the perfect action shot, a gorgeous panorama with multiple re-framing opportunities, or an exquisite portrait with vibrant and true-to-life colors, TECNO’s latest technology is the answer.
So, will all this exciting new technology reach consumers soon? The great news is that, Tecno is expected to introduce several new camera upgrades with its flagship releases in the near future.