What to expect from F1 75th anniversary livery launch in London

It doesn’t take long to scroll through the expert advice to understand the seven-minute rule on LinkedIn: ‘Always make sure you speak within that time limit at the beginning of the meeting, otherwise you’ll risk losing the room.’

Now Formula 1 will test its own version of the theory when it hosts F175, Its first season livery launch party will take place at London’s O2 Arena next month.

All 10 teams in attendance will each be allocated seven minutes to make their mark by unveiling their respective car livery ahead of pre-season testing and the first race of the year – the Australian Grand Prix on 16 March – and each team will have a Different ideas about standing out at night.

This is no car launch – some teams have still opted to host their own, separate event – ​​but learn more about what the respective challengers will look like in terms of colors, sponsors and other aesthetic designs. Along with this, the aim is also to bring the fans closer. A year to celebrate.

Teams that will stage their more traditional solo launches before the F175, Williams For example, while announcing that he would do so on 14 February, he stated that his official racing livery should be kept secret until the O2 event.

The running order will be the opposite of last season’s Constructors’ Championship standings, meaning an evening start Sauber take the stage and wrap up mclaren Showing off his new look.

Teams can use the seven minutes as they wish, whether it’s video content on the giant screens that dominate one end of the field – which sold out in less than 45 minutes when tickets went on sale in November – or their drivers. Be it conducting an interview with the Principal, Team Principal or other concerned staff.

Whatever production any team plans, it must be pre-approved by F1 the evening before.

The event will also feature musical performances between the various launches, while a compère will monitor the proceedings. VIP tables with ticketed seats will host special guests in the stands around the venue.

The event has been planned to help F1 kick off its 75th anniversary on a high note and has never been done before.

It is believed that this year was beneficial for teams to win in line with this idea, given that 2025 is the final season under the current rules.

So minimal performance changes will be made unlike in 2026 when the new rules will bring with them the chance to showcase a team’s interpretation of the new guidelines in a unique and vibrant way – indeed Motorsport.com understands that some teams have already started next. Planning your personal launch for the year.

Group calls were used to iron out remaining wrinkles, with some teams concerned that having a system where one team follows the other would not sit well with partners whose branding of the opponent was somewhat similar. Can be shown later.

However, all the teams are now completely united ferrariWhat was tentative when the F175 was first announced is now seeing the chance to use the lucrative launch as part of the reveal of the new signature Lewis Hamilton,

In fact, it is believed that organizers are confident that all 20 drivers will be in attendance, regardless of world champion. max verstappen Initially joking that “I hope I get sick that week”, while lando norris He also responded by quipping that he might plan a holiday with his 2024 title rival Verstappen instead.

Having all drivers present is especially important not only for the organizers but also for the teams that will use the night to host sponsors.

But this is F1, all 10 teams will be aiming to overtake each other. Seven minutes is a long time in motor racing and the most memorable presentation will be seen as an early achievement for 2025.

Expected to last around two hours, the event has been welcomed by at least one of the teams at the bottom of the grid, as those teams with smaller budgets can participate in a massive launch event funded by the series rather than their own. Are. Treasure – Offering a rare opportunity to push the boat out.