It is busy for a few weeks for the Vivian Westwood team. At the beginning of the month, the brand staged a runway in Mumbai with a great staging, which featured a completely local artists and many trades of the label re -interpreted into traditional Indian clothing and deconttected the dickstanded silhouettes. Last week, he was in Barcelona for the city’s popular Bridal Fashion Week with his first standalone bridal show. “This is a very beautiful and important part of our household life,” Andrea Krontheler told Vogue of the decision to stage the show. “It became big and big and big, so we became more organized.” Westwood’s bridal business is booming: The brand recently switched to its shop on Davis Street in London to create a-stop-shop for the wedding look, and turned a dedicated floor into a bridal in its matching boutique. There will be more expansion to follow.
Among all these various projects – more directional line, Andreas Chronthheler for Vivian Westwood, was shown in Paris last month, made for three runway shows in six -week space – the lookbook could be released for the main line of the brand. Instead, it provides a tightly concentrated window in a strategic way the brand is thinking about how to serve the customer (highly loyal). While the designs here rarely deviate from the signature that return to the customers – plants, corsed tops, asymmetric draping, and Harris tweed appliance, just a few names – there were some gentle turns on the formula. The most notable were the pieces that shook the head to sportswear, a category that has grown rapidly for the brand in view of a buzzy cooperation with the London Skate Brand Palace last year. (In particular appealing this season, a rainbow technical fabric was a wrapped hood jacket used by the brand in the first 80s, as well as a series of wing is separated in a treated denim.)
In recent years, the main line has also served as a platform for the Westwood’s design team, which works with the help of a comprehensive in-house collection to help guide research, to revive some of some of the most reputed collections in the house and revive remagin styles. Still when there were some handful of nodes for decades – diagonal slash on poplin and tafta which have seen back, slash and bridge collection of spring 1991 back; Or the people playing on the Hollywood sign were first conceived for the inauguration of Los Angeles Boutique in 2011 – Overl, was on the new.
