Verizon and AT&T originally built their 5G networks using mmWave spectrum
Verizon CEO Hans Vestberg says the carrier is now focusing on revenue and customer satisfaction with its mid-band 5G service. , Image Credit-Verizon
The bottom line is that John Q. Finding a public mid-band 5G network with download data speeds of 450Mbps is easier than finding a mmWave connection with download data speeds of 1Gbps. Additionally, mmWave signals can be blocked by trees and buildings while mid-band signals are less likely to experience this. thanks for doing T MobileCarriers gain early 5G lead in US thanks to smart use of mid-band spectrum
“We have already changed our strategy in ’23, so our C-band (midband spectrum) deployment is based on customer satisfaction and revenue generation. Even though we are going to cover almost all the population (C-band ), it’s not the main driver and priority right now.” -Hans Vestberg, Verizon CEO
At this stage in 2021, Verizon Set aside $10 billion for a three-year project to upgrade its technology to 5G mid-band C-band spectrum. The plan was to increase coverage and cover more people by installing 5G C-band radios in densely populated urban areas. But Verizon is now moving ahead and installing C-band radios in areas where it can improve its customer satisfaction scores and at the same time, collect more revenue by providing other services like fixed wireless.
Westberg told listeners at the UBS event Verizon There are still plans to cover almost the entire population of America with C-band. The CEO said that the areas in which Verizon Provides C-band service, a large percentage of its customers choose to subscribe to it VerizonThis is the most expensive plan for customers in markets where C-band is not used. Areas with C-band service also report greater gross subscriber growth and fewer customer departures for other carriers.
Why is mid-band 5G spectrum called “Goldilocks”?
earlier this year Verizon Began adding small cells, which are mini-cell sites that can be installed on rooftops or streetlights. Instead of supporting mmWave service Verizon First with its small cells, they now run C-band mid-band airwaves. The nation’s largest carrier has consumed a large amount of C-Band flavored Kool-Aid.
Because it is faster than low-band and its signals cover more ground than mmWave, mid-band spectrum is known as the “Goldilocks” of 5G airwaves.
