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McDonald’s franchise Combo will cut the cost of combo food to revive the image of the chain at a time when many consumers are keeping a close watch on their purse.
According to the contents of the company seen by the Wall Street Journal, after weeks discussions, McDonald’s and its US franchise agreed to keep the cost of eight popular combo food 15% less than buying separately. The company promised to provide financial assistance. If the franchise agreed to the change, people familiar with the matter told the journal.
Breakfast of $ 5 and $ 8 Big Mac and McNegate combo food will also run at the end of this year, the company advertised them as additional value food.
McDonald’s and its US franchise agreed to keep the cost of eight popular combo food 15% low, if the items were purchased separately. (Justin Sulivan / Getty Image / Getty Images)
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Most of the company’s restaurants worldwide are owned and operated of independent franchisees.
McDonald’s refused to comment.
The company is trying to promote its value proposal and rejuvenate the traffic between it. Budget-conscious consumer.
In January, the company launched a new “McLewall” menu category, part of the return strategy of the fast-food company, “buy one, buy one, add one for $ 1” breakfast, lunch and dinner options. The company launched the app-specific deals to drive customers simultaneously on the platform, such as free medium fries with $ 1 purchase on every Friday in 2025 and a free macacrepie chicken sandwich for new fries and new app users.
The company also said that its local franchisees were launching their own special deals on items such as McGridal and App-Exclusive offers, such as more than 20% of $ 10 or more.
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Most of the company’s restaurants worldwide are owned and operated of independent franchisees. (Kevin Carter / Getty Images / Getty Images)
In 2024, the company was working to eliminate rumors that the company had increased prices beyond inflation rates significantly because reports were revealed that $ 18 Big Mac food was being sold.
In May 2024, customers in a note, McDonald’s US President Joe Eringer blamed the “bad sour report” to contribute to the story that the company “increased prices beyond inflation rates.”
“It’s wrong,” Eringer said, given that high -priced burgers exist, he said that it is an exception and not ideal.
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“I can tell you that it disappoints me and worries me, and many of our franchises, when I hear about one $ 18 Big Mac Diet It is being sold – even though it was at one place in the US over 13,700, “he said.
The company is trying to promote its price proposal and rejuvenate traffic among its budget-conscious consumers. (Kiyoshi OTA / Bloomberg Getty Image / Getty Image)
Erlinger said he is more concerned “When people believe that this is a rule and no exception, or when people start suggesting that a large Mac prices have increased by 100% since 2019.”
| Langer | Security | Last | Change | Change % |
|---|---|---|---|---|
| Municipal corporation | McDonald’s Corp. | 314.02 | +3.25 |
+1.05% |
According to Erlinger, the average price of a large Mac in the US in 2019 was $ 4.39. Last year, the average cost was $ 5.29, with an increase of 21% with all inflation pressures over the last few years, he said.
