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Tiktok creators remain optimistic before the deadline for second ban of partner app


The photo shows the ticket logo displayed on the mobile phone screen in Illustration.

Sopa Picture | Lightrocket | Getty images

This year the second time, the tike is staring at a time limit that can determine its fate in the US and in many creators and brands who have created businesses on the Chinese -owned social app.

A sense of urgency that led some creators Wistful to post goodbye video In January, a more careful optimistic approach has moved to the optimal, the creators and firms said that Tiktok would remain in the US, however, they are hedge to their stakes.

“I am trying to be optimistic and hope they maintain it, but as a manufacturer, I will have to be prepared in any way,” said Giana Christine, a manufacturer with 2.7 million tickets.

Tiktok can be effectively banned in the US on 5 April National security law Originally signed by former President Joe Biden, which requires the preaching of his Chinese parents to divide the American operations of the app. Bytedance originally faced the deadline of 19 January to sell Tiktok, but Trump signed executive Order Directioning the Attorney General, not to implement the law, providing the Chinese company 75 days and more days to divide the American part of its business.

Jiana Christine makes lifestyle videos about living in New York City for about 3 million followers on Tikok in New York City.

Giana christine

Like other people talking with CNBC, Christine said that he had not received any direct update from Tikokkok about his future. Christine said that she was positive about Tikok’s possibilities of remaining in the US, but as a precaution she is expanding her appearance on platforms such as Snapchat and YouTube.

“You never know what will happen,” Christine said.

During his 2024 President’s campaign, Trump said many positive comments about Tikokkok and used the app A campaign equipmentTrump said on Sunday that he is “very certain” that a tiktok deal will reach before the April deadline, According to AFPLast week, Trump said he can do Extend the deadline If no deal has reached and he can reduce tariffs on China to help a transaction facilitates.

Olivia Plotonik, founder of Y Social Marketing and Consultancy Agency, said, “I really see Tikokkok.” “Trump really wants to show how amazing he is, and make a deal.”

Tiktok and the White House did not respond to the remarks requests.

Whatever is in the store for Tikok, the company is acting like business as usual.

Current and former ticket workers said that they have not received any communication from management about its future in American brands and the creators said they had not received any updates from the company.

The lack of communication and the future uncertainty of the app has not prevented Tikok from moving forward with a new partnership.

For example, marketing firm meltwater, Announced It joined the marketing partners program of Tikokkok in March. Maltwater’s tech chief Aditya Zami said that his tickets looked “in the dark” about the future of the contact app, but they proceeded with partnership, which would require deep integration between the two companies.

“They are really going to do more and more things that we can make together and then expose our customers, so I think it is using the usual trading,” Zami said.

Elisa Mcke, the manufacturer of Tikok, has more than 10 million followers, but he is active in more platforms to diversify the following.

“If you are already posting on Snapchat, Instagram Reels, YouTube shorts, you need to give that place,” McKay said, “McKke said that his efforts to get ahead of the potential ban have already earned more revenue from other platforms as they do as a result.”

Elisa McCake is a material manufacturer with over 10 million followers on Tiktok.

Elisa Mcke

According to data provided by a social media and influential marketing firm to CNBC, the first Tiktok Ban Deadly changed social media posting from creators and brands significantly.

Social media users increased their posts 10% and 6% respectively on threads and youtube, compared to the week of ticket ban in January, later, compared to the week. Nevertheless, normal posting habits of brands and creators during the week after the January deadline were almost the same compared to the week, later a spokesperson said.

During the March, the creators and brands extended their Scheduled Instagram posts to publish the plan to publish during the weeks published during the weeks of April, continuously reduced the plan, later shown data. The march data shows that the creators and brands have “real materials on Instagram as a safe or more stable option,” said later the spokes.

For a brief moment, Chinese social media app rednote Apple’s app reached the top of the store during the week of January. Known as Xiaohongshu in China, that app has short-video features similar to Tiktok, but it has a user base that includes women from mostly rich Chinese cities, who adopted sudden influx of American users, Wai Social said.

“They were super welcome, and it was really funny time,” said Plotonik.

The sun is unlikely to repeat the moment of rednote. This app is no longer a priority that Tiktok has resumed general operations, creators and brands said.

Later CEO Scott Sutton said, “I do not discuss around alternative apps like Rednote.” “They were a bluep and lack of living power of other platforms.”

It is not clear whether the MPs who are concerned about the Chinese Communist Party or Meta or Google-like Tiktok-Compatible will take the courts to implement the National Security Law, a former chief technology of the Federal Trade Commission said, who is now head of AI policy in the non-profit institute. Taking that kind of legal action leads to the risk of harassing the huge user Aadhaar and Trump of Tikokkok, Chilson said.

“Trump likes such leverage that the law provides him,” said Chilson. “He is clearly usually using quite aggressively – not enough in the text of the law – its latitude to continue deals to such deals.”

Watch, Tikkok is a digital trojan horse, Kail Bass of Heman Capital says



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