Marsel Marcondes, Chief Marketing Officer of AB Inbave, sat with Fox News Digital to discuss the new Netflix partnership of Birmaker.
A new landmark partnership between film and television Streaming giant netflix And the world’s largest beer manufacturer AB Inbave is betting on “Cheers” in the Living Room.
Fox News Digital spoke with Marsel Marconds, Chief Marketing Officer AB inbaveWhich says that adjusting your strategy to appeal to the audience at home is paramount and in the future how socialize people, but when they choose to drink, provide a glimpse in the future.
“Streaming is becoming a major social opportunity,” Marksades explained to Fox. “People meet together to watch the show to watch this series, and this is a big beer opportunity.”
“We see people schedules to see the next episode of our favorite shows or even in different houses in different houses, let’s watch together, although we are now separating that episode in three, two, one so that they can get that collective experience,” said by Markands. “It’s just a part Culture Now.”
Netflix on Monday announced a partnership with global beer manufacturer AB Inbave. (Mario Tama / Getty Image / Getty Images)
Markedes also described how they plan to offer promotion for Netflix membership, business activation and various shows themed packaging.
| Langer | Security | Last | Change | Change % |
|---|---|---|---|---|
| Chirp | Anhusar-Bush Inbave | 59.36 | +0.78 |
+1.33% |
| Nflx | Netflix Inc. | 1,226.97 | +19.19 |
+1.59% |
In turn, Netflix will include AB inbave products himself in the show, with a specialty of actors and actresses with season two of “The Gentleman” who drink Stalla Artois throughout the series.
Corona, one of the products of AB Inbave, will be included in some brand promotion as part of the partnership. (Kevin Carter / Getty Images / Getty Images)
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“The popularity of our titles allows us to pierce the cultural zeitgeist to some other people, and a great partnership can make it even better,” Netflix chief marketing officer Marion Lee said in a statement. “We are super excited about creating a campaign to attract attention with AB Inbave that are unique, fun and creative as shows and films they support.”
AB Inbave, headquartered in Belgium, is behind brands such as Corona, Stella Arrow and Budvisor and controls about 25% Global beer market,
For Netflix, reports indicate that they have more than 300 million paid customers.
AB Inbev is betting on those who drink a glass of beer at home in new streaming partnership (Reuters / Harwig Premur / Reuters Photos)
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“This partnership is powerful because our brands are naturally part of those social moments,” Markonds noted Fox.
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“It is in social occasions, beer opportunities are being depicted on the show, it is in music and sports events that they will live live streams where our brands are naturally part,” Marksades said.
