The Chinese producer Lucky Film is set to release a new, original C -41 color negative film stock later this year, and distributors in North America are already modifying the promotional machine, appearing.
There is also enthusiasm that there is a misconception among potential distributors and there is no doubt that analog is arising confusion among enthusiasts.
To begin, China is the largest producer of photosensitive materials including Lucky Film Consumer Film, and (through subsidiaries) produces photo paper, laminated film, and a lot in China. While the brand is not famous as Kodak or Fujifilm in North America, its appearance in China and Asia is very strong. Since the arrival of digital cameras, the company has not been as active in consumer film location (although the lucky film can still be found online from sources like Aliexpress), but due to the revival of the film, it has last year to make its color negative film production Started again.
According to distributors in both Canada and Taiwan, the lucky film consumer is focusing on the 35 mm film and will release a new C -41 stock later this year. Both people in Canada and Taiwan to Sunlitgem Development Corporation claim to be in touch with lucky film in China and are ready to become distributors in North America.
“Based on the information we have, the new product will probably be an ISO 200 standard color negative film compatible with 35 mm/135-form cameras. In addition, the film will use new materials developed with the latest technology, offering imaging performances that can overcome the same existing products! Once accessible to lucky complete production, the quality and color accuracy of development is expected to be extraordinary, ” Onesec writes on his blog,
“In terms of pricing, the new film is expected to be extremely cheaper than similar products, making it necessary for enthusiasts of the film. Additionally, Lucky offers a series of black-and-white films and color photographic paper. If there is enough interest, we will also bring these products to the North American market. ,
The release time has not been confirmed. According to Shane Chen, president of the Sunlitgem Development Corporation, who says he visited the factory in January, it could be a year before the stock ends.
“It all depends on the research and development results of the laboratory. It can be half a year, even one year, or it can be immediately. So I do not want to give any specific response when released at this time. I do not want to give anyone else unnecessary expectation to everyone. Because I think friendship with you is more important than business. Just give us time to make this amazing thing, ”write the chain Lucky Film Photography Facebook Group,
Confusion, misinformation, and infighting
This week, confirm that the film was coming to North America A new lucky film website,
“After more than a decade, the lucky color film is making a comeback,” reads the website. “This year, Lucky is starting a new, true original C-41 color negative 35 mm film. We are ready to claim a new heritage, which can tolerate today’s photographers.
Copy tone seems to be from an official source with direct relations for the lucky film in China and is operating the Instagram handle. Luckyfilmglobal,
“We are American team for lucky color film, managing marketing and wholesale distribution in the US and Europe. As the film encourages itself, we recognize the importance of a new affordable film and are committed to connecting our local stores with production to bring back our local stores into the community, ”the website says.
At the same time, the above Shane Chen, which is located in Taiwan and operates Luckyfilm.photography The handle on Instagram claims that it is wrong.
“We are legal global distributors,” chains write on Instagram (all are spelling and punctuation chains). “Currently there are no websites publishing other looks film names. I confirmed with the top management of Lucky Group in China that some false new today. Lucky has no team in United States. Lucky’s Officers won; T use this type of website. Please do not believe rumors and false information, and please be careful. Rumors end on the ears of a wise person. ,
Chain is Shared many photos from Lucky Factory in ChinaSo it appears that he has some legitimate relations with the film company.
However, the lucky film tells Petpixel He is trying to control the chain story and it is the one that is spreading wrong information.
“We have been made aware that Shane Chen of Sunlitgem (located in Taiwan) is spreading misinformation that we have its Instagram account ‘@Luckyfilm.photography’ and ‘fake’ on Reddit. Sunlitgem is a distribution ship and Shane Chen China is not an employee of Lucky Group. As we talk with more retail vendors, it seems that Shane Chen is telling himself as ‘lucky’ for its customers for some time Hai, “Lucky film describes petapixel in an email.
“We are really a separate company, but we have the information in front of our social media and website. The big difference is, we have been authorized with a trademark on the lucky brand in the United States, allowing us to legally use names and logo and protect us as an exclusive dealer for American retailers. . When it comes to the international market, it is a free game. If he can get his hands on supply, Shane Chen can sell wherever outside the US. We will be happy to work with him in the service of the international film community, especially when we are not planning to focus on SHD B&W film, but we are disappointed with his unprofessional reaction to the new competition. ,
Onsec and Luckyfilm.net belong closely, the latter tells PetpixelThat ecosis feelings On your website: “For more updates on Lucky’s new film, follow us and travel luckyfilm.net,
Neither Lakifilm.Net nor Shane Chen appears to be employees of Lucky Film in China, but as Lakifilum.Net says, it at least makes it clear that it is a separate company.
Photographers should get angry with expectations until more information is available. One thing that is constantly seen in the message from both players is that the lucky film is close to releasing a new film stock.
The idea of a new, inexpensive -colored negative film is very exciting for analog photographers, which means that distributors are probably going to fight to make sales that after the film is available – at least tell that it is infectious Is: Money is a major factor.
Luckyfilm.net updated with additional quotes.
Image Credit: Image created image Amount deposited,
