The ‘The Big Money Show’ panelists react to the failed rebrand of the cracker barrel as the iconic chain shares have taken a hit.
Cracker barrel On Monday, it admitted that it could “share a better work that we are and who we are always” after expressing displeasure over the new logo of the restaurant series by customers.
“If the last few days have shown us anything, it is how deeply people care about the cracker barrels. We are really grateful to your heartiest voices,” the company said. “You have also shown us that we can do a better job that can share who we are and who we are always.”
The company said what is not and “will never change”. They were built in the Lebanese, the Tenasi-based series in 1969 when the Maan Cracked Barrel was built in 1969.
The values, the statement read, “Hard work, family, and scratched food is made with care.”
Cracker barrel executive said the restaurant remodelers ‘What do guests have demanded’
View of the entry of Craer Bairal Old Country Store at Mount Arlington, New Jersey on 22 August 2025. (Gregory via Walton/AFP Getty Image)
The cracker barrel also said that it offers a place where everyone feels at home, whether they are or where they are leading.
“This is the cracker barrel you will always find,” read the statement. “People who love the most about our store are not going anywhere: chairs on the porch, a hot fire in the stove, pegs on the table, unique treasures in our gift shop, and vintage America with antiques, and pulled directly from our warehouse in America, Lebanon, Tennessee.
“We love seeing how much you care about our ‘old timer’.” We also love him. Favorite Breakfast Plater), Is depicted on our road signals and in our country shop. He is not going anywhere – he is the family, “the statement continued.
Cracker barrel stock pluse changes amidst logo change
The new cracker barrel logo has been seen on a menu inside the restaurant on August 21, 2025, Pembroke Pines, Florida. (Joe Redal/Getty Images)
The company said that the biggest focus at the moment is “in the kitchen and on your plate”, rather than in the headlines about its logo and remodels.
“Meetlaf, Chicken n ‘dumplinsCountry Fried Steak, the side that taste like Sunday Supper, and yes, the world’s best pancakes, they are all still here, some new dishes are joining the menu. Whether you are a long -time fan or the first time guest, we want you to feel at home around our table, “Read the statement.” We also want to ensure that the cracker barrel is here for the next generation families, as it is for you. ,
Cracker barrel stated that the plan for future generations means “show new platforms and in new ways, but always with our heritage in the heart.”
The company wrote, “We take that responsibility very seriously. We know that we will not always get everything right for the first time, but we will keep testing, learning and listening to our guests and employees.” “At the end of the day, our promise is simple: you will always find comfort, community and country hospitality in the cracker barrels. Uncle Harshele did not want it in any other way.”
Consumers quickly spoke against the cracker barrel, as he unveiled a new logo, which ended the imagination of a man bowing on a barrel and instead just the name of the restaurant in a black text on a yellow barrel -shaped background. (Cracker Barrel / Fox News)
Cracker barrel found himself with his fans after removing “Uncle Herschel” from his logo. The company unveiled it Re-prepared text-keval designSparking backlash and sinking your share price.
The original logo of 1969 was also only a text-recitation, but in 1977, the joint of Immionic imagery became a prominent place of its branding.
The series also re -designed the interior of its restaurant, ate the Kitschi American Esthetic and replaced it with a clever modernist motifs.
Cracker barrels are standing from their recent steps and said that 87% of the respondents either loved or preferred new people in their research.
A spokesperson first told Fox News Digital, “Our values have not changed, and the cracker barrel’s heart and soul have not changed.”
Get Fox Business when you click here
“And uncle Herschels remain in front and center in our restaurant and our menu. He is the face of ‘The Herschel Way’, how our more than 70,000 plus employees provide the country’s hospitality, for which we know, its foundation is,” The spokesman continued. “The cracker barrel has been a destination for more than half a century and a destination for the community, and this fifth development of the people of the brand, which works in digital platforms as well as in hoardings and roadside signs, is a call-back for the original and the prestigious barrel size and even more contained in the Word Mark which started back in 1969.”
A spokesperson also stated that the reaction of guests and team members is positive and enthusiastic and enthusiastic about “refreshed food and shopping experience,” but a “vocal minority” can feel differently.
Fox Business’ Stephen Sorece, Brian Flood and Nicholas Lanham contributed to the report.
