Supersonic – McLaren announced a partnership with Sega and its famous mascot

If a Formula 1 team was going to choose to partner the character of any computer game, the logic decides that the Sonic hedgehog will be an ideal candidate.

It was clearly, in thinking McLarenAs the Constracters Champion of the reign, the Commercial Department announced an overlapping deal with Sega that includes Sonic as part of the agreement.

The ‘Blue Blur’ will become part of the Papaya Army in “Creative Integration and Experiences”, which began with a sega activation at McLaren’s event at Truphalgar Square, the next weekend’s British Grand Prix.

While Sonic The Hedgehog-who burst on the game console in 1991-is headed by Bahu-year partnership, McLaren also confirmed his official gaming partner.

“We are thrilled to welcome Sonic Hedgehog for the McLeren Racing family,” said McLeran’s Chief Marketing Officer Louis McWen.

“This partnership brings two prestigious names together in motion, and opens our team to a broad, young global audience. Sonic is a character with incredible heritage and a emotional fan, and we are very excited to celebrate their partnership in London: McLaren Racing Live:”

Sonic and McLaren have a history; The Erton Army raised a trophy featuring the famous hedgehog after its famous victory in the 1993 European Grand Prix.

Known for sponsorship reasons is known as European Grand Prix, the army led to a storm in a moist Donington Park, which passed four cars in the early lap. The trophy, which was awarded before handing over the official award, is now displayed at the Technology Center in McLaren.

Marsela Churchill, vice -president of Sega/Etlas brand marketing, said, “The cooperation between Sonic The Hedghog and McLaren Racing underlines our shared passion for high -speed action and racing.”

“Racing Sonic and McLaren are in the DNA of both brands. This is where we have started and carries us forward. With the prestigious appeal of Sonic with McLaren, we are forming a partnership that should encourage fans everywhere.

“This partnership is about celebrating our shared values, and we can’t wait to share the activism of the future coming with this cooperation and fans.”