Milan and Cortina D’Maypazo, a luxury ski resort in Italian Dolomites, are ready to host next year’s Olympic Winter Games – an event for which designers are eagerly preparing. Hugging the energy, Sportmax hinted in the skivier for the pre-ball, re-combined it with the minimum urban vibe.
The sporty accent was woven without overwhelming the lean subclassism of the silhouette. Moduicality came to play through the metallic snap button on the ribbed coatware or with the edges of banana-shaped denim and leather trousers, which were top by the overglass-storcharged jacket. The red colored platforms brought an energetic spin, seen in a standout figure-hugging stretch-bunny dress, wrapped in a protective padded high collar stole or layered in a voluminous tech pimino on a Windproof-inspired denim trousers.
For nearly 50 years, Sportmax has benefited its industrial expertise for the craft wardrobe that balances practicality, access and contemporary edge. The brand is in its best form when it remains authentic, opposing the pulling of fleeting fads. The pre-call was a step in that direction, and when it leaned into the 90s indifference, the vib had a zing.
