| Picture: Soni |
Sony claims that its newly elevated PXW-Z300 camcorder is “the world’s first” that is capable of recording industry-standard authenticity metadate with its video. The technique can help prove that the video was actually captured by a camera rather than being produced by AI, so it is no surprise that Sony made it primarily debut in a camera designed for “news and documentary shooting”.
Sony says that this feature will comply with the standard prescribed for material proven and authenticity (C2PA) by the alliance, in which the camera embed a digital signature in the video file. System is similar to one Its mirrorless still found on camerasWhich is mainly available to news organizations.
The launch date of the feature is TBD
The PXW-Z300 content is not launching with support for authenticity, and will require “separate upgrade license” as per convenience, Soni press releaseCamera Product page It is said that its launch date is currently “TBD”, and it will “be available only in specific countries and regions.” It will also be limited to MP4 recording formats, which can limit its utility for some operators, based on their workflows and post-production needs.
Nevertheless, it is good that Sony is carrying forward its content for efforts of authenticity. Although this specific camcorder is a special tool for professional videographers, we will not be surprised that if we see the support for authenticity in the video, then the alpha cameras come at some point in the future. Earlier this year, the company said that the decline is planned for video content “C2PA) after 2025.
Despite these progresses, it is still a clear early day for material authenticity tools. There are many Still in betaAnd there are many cameras that can not digitally sign their images. The industry is mostly focusing on introducing news applications, where it is capable of proving how images were captured, more important than most consumer applications.
