Since Soni launched her first full-frame Alpha Mirrorless camera, Original Sony A7 and A7RIn 2013, the mirrorless camera space has changed dramatically. There has been no increase in competition with Canon, Nikon, Panasonic and others in 2018 and 2019.
“We are very happy that the market is expanding.” Petpixel At the CP+ Show in Yokohama, Japan in February.
“Creators’ behavior is diverse,” Oshima continues, referring to the growing hybrid manufacturer market.
Photographers and hybrid shooters have more options than ever, Sony believes that it has maintained its competitive advantage in three ways.
“The first is that our own image in our group has a sensor company,” says Oshima.
Sony semiconductor is a huge operation that creates all image sensors used in Sony’s alpha mirrorless cameras and which are found in many competitive interchangeable and fixed-lens cameras, smartphones, and more. Sony semiconductor solutions make the image sensor found in many interchangeable lens cameras, not only for Sony alpha cameras.
“The second is that we are not only focused on cameras and lenses, but also the total workflow solutions,” Sony continues to perform. Sony has professional level workflow solutions, such as PDT-FP 1 Wireless Transmitter Used by many photographers, including Professional game shooterIt also provides more workflow solutions for all users including growing. Creators clouds platform.
“Third are our AI-based technologies. Therefore, AI technologies can be used to manufacture themselves by photographers, but also how we are Eminent (of photo) verify“Says Oshima.
Almost all of Sony’s recent cameras A7 RV At the end of 2022, a dedicated AI processor has been depicted to power recognition and autofocus technology. While the contestants include AI-based autofocus these days, also, Sony’s implementation has been highly reviewed and exceptionally well, especially in its major cameras such Sony A1 II,
“We have some strong technologies,” Oshima insisted. “We will use these techniques to develop our products and services based on customers’ response. This is our strength, and we will continue (to hear).”
While Sony is confident that its camera is happy for the in-house image sensor development, expanding the workflow solutions, and the best competition for AI technology, the company is also happy to make the company a toe against someone about its lens. Soni tells Petpixel It assumes that the lenses of third-party manufacturers fully benefit visual creators, thanks to some other companies of Sony.
“Competition is high, but it is good competition,” Sony, senior general manager of Sony of Lens Technology and System Business Unit, explains Masanori Kishi.
Sony Alpha users have a lot of options beyond Sony’s lens. Although the company has about 80 indigenous e-mount lenses in its ever-expansion library, there are many more options from companies such as Sigma, Tamran and more.
The openness of the Kishi e-mount is called the “strong point” of the Sony Alpha System. By Great lens Manufactured by companies, Sony “needs to improve its product even more.”
Sony believes that any good e-mount lens strengthens the Sony Alpha system, even if it makes it.
“It pushes us,” Kishi accepted, referring to the growing competition from third -party lens manufacturers. “The e-mount has the largest ecosystem than other mounts, which makes it a mount system that has more capacity for the creators. Our system provides many more opportunities than others, as we are developing it in collaboration with third-party manufacturers.”
