Soft Cell: Vintage F1 goes on sale on memorbilia selfies

The American-born retail magnet Harry Gordon Selfrids were claimed to be on a mission to convert purchases into a pleasant experience when they opened their Oxford Street Emporium in 1909. In consumer goods as well as the first attractions to be displayed in the store, it was an airplane in which the aviation pioneer Louis Blueot created the first flight in the English channel.

Continuing that courageous spirit, the selfies flagship store will host an attractive retail pop-up by celebrating the 75th anniversary of the World Championship of drivers between June 23 and July 6. ‘F1 75 years in motion’ takes the form of a 20th -century British house and selects vintage goods which are available for sale.

Although some visitors may be disappointed that the tweeds preferred by Autosport’s mythological technical editor John Ballst do not spread to the knee -length shoes and distalar hats (In 1950, a spectator in the inaugural championship race in Silverstone was shaken in the British Grand Prix in 1949).

According to F1’s press release, Afsiydos of Artificial Fabrics a vintage beneton X Autopolis jacket, “A time symbol, when Beneton stained the lines between the runway and the race track.” Canon Williams And Ferrari/Magneti Marali Team Jacket Dating from the 1990s turn also returned to an era when the team personnel were mobile stable electricity hazards.

The more complicated and rachech items have a Ferrari Sport Support Satin Jacket, with a embroidered horses logo in Depp Royal Purple and all Grands Prix dates in the 1991 season. But perhaps the most adventurous of all is a vintage Kaiser Palace Grand Prix Jacket, with Las Vegas Skyline Shikha and a embroidered name.

Other collectable objects were prepared after Crash Helmet of Heur Silverstone Watch in 1974, 1976 Cavalin Desk Watch Nikki Loda, and fragments from F1 x peanut collection. Peanut brand also celebrated its 75th anniversary in 2025 and producer Charles Shulz illustrated Snupi as a Grand Prix driver in the 1960s.

Readers may also remember an entertaining, if vulgar, informal cartoon strip that includes the above Loda.

Emily President, Chief Commercial Officer of F1, said, “A 75 -year formula in 75 years of speed is a curated festival of a 75 -year heritage of 1, which has been brought to life through vintage pieces, memorable, goods, arts and collectives.”

“Fashion has played an integral role in the story of Formula 1 over the years, and so it is a natural fit to launch this exciting first with selfies. It is more than just one celebration of the game, but its cultural significance is recognized, where vintage and modern our rich, and stylish, meet to surround the story.”