When Sigma announced the super-suiter “fundamentally simple” BF In late February, the camera doubled on its rich Japanese heritage by unveiling it. Wide rebranding effortsWith a new wordmark, logo, and Re -designed websiteSigma also replaced all her product packaging, and wow, is it very beautiful ever.
I imagine myself something about a design Nerd. I enjoy watching new logo and wordmark – Sometimes to slan them – And when a new camera or lens comes into a grand packaging, it is probably very excited.
The camera gear is expensive, and it is especially satisfactory when the first impression is a special, positive. It starts from the box. I suspect that no new camera or lens will reach packaging, at least from outside, looks beautiful as the latest offerings of Sigma. I recycle more and more boxes, but will be kept far away from bin.
Sigma’s cameras, lenses and accessories are sure to reach the style and come in simple, understood boxes with embossed types. Luggage, such as straps, charger, cable and battery, reach a beautiful goldenroad yellow, while the lens will ship in green containers of black, beige, blue or olive. For Sigma BF camera, it is settled in a classic medium gray.
In a world where camera companies are moving away from highly foul packaging due to environmental reasons, digging a lot of bright colored graphics, Sigma shows that you can do so And No kick style to curb. While I will happily accept plain cardboard boxes that are better for the environment, even if they are boring and ugly, I am happy to see that Sigma has discovered a way to infect her new style in environmentally friendly packaging.
Talking about stability, Sigma is committed to thisThe new packaging makes it so smooth that sigma is as possible as many pack-in and plastic. This is a step that we have seen throughout the industry, and it is always good to see less waste. Traditionally, whatever has come in cameras and lens packages, especially plastic, is completely unnecessary. Sigma, which is committed to reduce its waste and recycling as much as possible, reduces synthetic material in its product packaging and uses plant-based vegetable ink for printed materials.
It will take some time to sell all Sigma’s cameras and lenses in new packaging as it would be incredibly useless to replace the existing inventory. But every new sigma product will be inside a grand new packaging at some point. And it definitely does not hurt that Sigma’s new product packaging is as beautiful as it is good for the environment. Stability has rarely seen it well.
Image Credit: Sigma
