Samsung launched a thin version of the Galaxy S25 Edge, its flagship smartphone.
Arjun Kharpal | CNBC
Samsung on Tuesday unveiled a thin version of its flagship smartphone at an unusually timed launch as it seems to maintain momentum in its mobile division against uncertain consumer background and US tariff policy.
Samsung Galaxy S25 Edge is just 5.8 millimeters thin and weighs 163 grams, making it one of the thinnest smartphones in the market.
Samsung said the device starts at $ 1,099 and goes on sale on 30 May.
It launched exactly four months after Samsung staged its annual flagship phone Launched for S25 seriesIt is unusual for Samsung to launch a new high-end device immediately after the January incident, which usually occurs in the middle of the year for the unveiling of its latest foldable phone with a normal timeline.
This step highlights the desire of the South Korean tech veteran to capitalize on the success of the S25 range as it faces growing competition from Chinese players and an uncertain macroeconomic environment.
Samsung Informed last month It jumped in revenue and profit in its mobile division for strong sale of its S25 series in the first quarter of the year.
However, Daniel Arauso, vice president of Samsung’s mobile division, warned on an earning call last month that the demand for a smartphone is expected to decrease due to “seasonal trends” in the second quarter and the forecast could be “adjusted” due to the global tariff policy.
US President Donald Trump “Mutual” tariff Effective in April, though they were Stopped after some timethe White House Discounts some technical products Such as smartphones and chips offer some reprives for companies like Samsung and AppleAmerica and China meanwhile Agreed To stop most of its tariffs on each party on Monday.
Arujo said that the S25 age “can help maintain the flagship-centric sales,” it underlines why Samsung has now decided to launch the phone.
Apple allegedly worked on thin iPhone
Thinner phones have become a passion with smartphone manufacturers who are hoping that these devices will appeal to those who want flagship experience without the size of a traditional device. Samsung’s S25 Edge has a 6.7 -inch display, which is similar to the Galaxy S25+, but it is thin and light.
Samsung Galaxy S25 Age performance during a briefing at Samsung KX Store in London, UK
Arjun Kharpal | CNBC
The phone also packs a dual camera system and The latest AI features of Samsung,
“The thin is the most definitely for the second half of the 2025,” CCS Insight chief analyst Ben Wood told CNBC.
“Samsung is first out of the gate with a slim design, but Apple is expected to follow in September, and the Chinese brands such as Honor and Shiaomi are probably not too far behind.”
Samsung can try to overtake its nearest rival Apple, which is ready to launch a thin version of its flagship device as the iPhone 17 Air, according to A. Bloomberg Report this year.
Wood said, “It is difficult to assume that it is not a pre-strike strike after widespread speculation that Apple would have a thin iPhone in its next line-up.”
