| Photo: Reebok/Kodak |
Kodak has partnered with a shoe manufacturer and cloth brand, Reebok, to launch a line of shoes and apparel, characterized by its distinguished red logo. This cannot be the first time brands have cooperated, either.
According to a reibok’s announcement, the cooperation will introduce the “Reebok X Codak Collection”, which re -presents the classic rebok shoe Styles, including the Classic Nylon and Club C85, adorned with the specific Kodak Red logo. The collection will also include several costumes, such as unisex T-shirts, running gear and pants.
Kodak claims that Kodak attracts cooperation from some shoes given to employees in the early 90s. It turns out that unclear marketing does not claim that it may seem: the new reibok has a tongue that matches the Kodak Walk Shoes, which Sneaker head Faith was also created by Reebok.
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| Photo: Reebok |
Kodak has also given his name license for clothes South Korean Company And its name is the history of using for a wide array of photos and non-photo related products.
Thanks to Generation Z, Kodak is experiencing a resurrection as young photographers are rapidly choosing the option of lenses on vintage film cameras and smartphones and digital cameras. In response, Kodak has begun to produce more film products, re -establishing its appearance in the photography market.
The company is manufacturing its mission as “convenient as a pencil as photography” to make photography “on its mission such as actacrome and various camera models. Chasing the branding deals, Kodak, perhaps, is taking a more intelligent approach to protect its rejuvenation reputation. This is where Reebok comes.
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| Photo: Reebok |
The new Reebok X Codak Collection will be launched on September 30, 2025 Rebok.com And on selected retailers.
Press release:
Reebok catches a new generation of style with Kodak-inspired collection
Footwear and apparel reimagine archial classics with signature colors and vintage-inspired details
(Boston) September 22, 2025 – Today, Reebok, the iconic sports culture brand, and Kodak, The Legendary American brand, announced their cooperation on a new capsule collection, celebrating its creative heritage and the beauty in imperfection. Reebok X Codak Key Classics Remagins as collection Classic Nylon and Club C85 With a codak nature, with a garment line. Rebok.com is available globally on start and selected retailers September 30, 2025, ET at 10 amCooperation attracts re -explaining their impact to a new generation from the historical collection of each brand.
For more than a century, Kodak has shaped how to catch people and preserve memories, playing an important role in making photography accessible to the public. Its bold yellow-red color scheme and specific logotypes are recognized worldwide. Established by George Eastman, who marketed the first commercial transparent role film in 1889, Kodak’s innovations enabled Thomas Edison to develop the first motion picture camera. The Eastman’s mission to create photography is convenient as a pencil, revolutionized how people connect with images, and the brand continues to expand that heritage today.
Carmen Hardway, director of Reebok Classics and Energy Cooperation, said, “The revival of the film is here as General Z continues to bow down in the 90s for inspiration and trends.”
Shoes
- Club C85 – Unisex, $ 100.00 MSRP: The modern interpretation of a rebok archial classic. Cloth up with smooth leather overlays. Signature Kodak Red Branding all over the upper part. Custom branded knitted tongue label. Exposed glue details and aged midsole. Graphic Sock Liners. Tonal rubber outsol
- Classic Nylon – Unisex, $ 90.00 MSRP: Modern interpretation of Reebok’s prestigious lifestyle shoes. Nylon upper with smooth suede overlay and leather side strips. Signature Kodak Red Branding and Window Box logo. Custom branded knitted tongue label. Exposed glue details and aged midsole. Graphic Sock Liners. Unlike rubber outsol.
Garment
- Codak T – Unisex, $ 45.00 MSRP: Pigment dye for a living look. Semi-Rabar Printed Graphics. Printed rib and contrast stitch. Custom Associate Woven Label. regular fit.
- Graphic Run T – Unisex, $ 45.00 MSRP: Pigment dye for a living look. “Take Pictures. Further. Further.” Basic lesson. Tonal stitching. Custom Associate Woven Label. Fit comfortably.
- Crucks – Unisex, $ 75.00 MSRP: Brush Flass. Pigment dye for a living look. Semi-rabbers printed graphics with popped color rib. Contrast stitch. Custom Associate Woven Label. Fit comfortably.
- Pants – Unisex, $ 70.00 MSRP: Pigment dye for a living look. Semi-Rabar Printed Graphics. Contrast sewing and open pockets. Internal droid. Custom Associate Woven Label. Fit comfortably.
Clara Fort, vice president of global brand licensing in Kodak, said, “In the early 90s, Kodak made part of his Kodak Recreation Line in footwear with ‘Kodak Walk’, which was specially created for Kodak’s employees.” “This capsule is attracted by a piece of heritage and rebuilds it for a new audience. As General Z Z Rediscovers Kodak discusses the film and social media, we combine the apathy with modern style in a way that resonates with today’s consumers.”
Reebok X Codak Collection will be available September 30, 2025, ET at 10 am On rebok.com and on selected retailers.
