As the fashion industry struggles with the idea of value, many people are talking about how and what value we provide. This is an issue, Ranra’s co-founder and essential person Arner Mars Jonson and Luke Stevens agreed before launching their own brand, dedicated to crafts and materials. “For us,” he wrote in the show note, “It was always about how clothes were made, and with what.”
“What” This season is wool; Its 40% offer is made and the collection is called Fé. “Fe,” Jonson explained, both sheep and money for money are Icelandic words; For example, it speaks the importance of these animals for this Nordic culture. Or as in notes: “Wool here is more than a material; this is survival. This is the fiber that has protected generations, there is a relationship between the past and the present we continue. The rhetoric can be heavy, but the fabric and their execution is to light and invite most parts.
Adding a little gravitus to the offering is laminated. This is the first time designers have worked with materials, and they have cut it into a reversible high collar jacket. As usual, the pair can wear the combined and out of traditional tailoring, workwear and performance gear, breaking the boundaries between the clothing. Workwear clothing is used for sewing, and vice versa. And, Jonson said, “There is nothing that is not there to be there, there is some way there is a performance value in every piece.” The water-teaching pants shared space with trousers cutting from wool wrapped liquidly like a jersey. Wool and silk were added to a repostop fabric used for a park, and a weightless all silk (external, filling, lining) is a puffer that is in a purpose-red.
With the exception of a good quality nylon, Ranra clothes are made using natural materials and colors. Inspired by the Icelandic landscape, the palette is so rich in this season that you can almost taste the colors. Pay attention to yarro-yellow jackets, shades of lychens and bee-leaf, plus clay tan and brown. Some materials contain a sheen or rainbow as if they have been rimged by the air of a cold country.
The designers spent with wool spinners and sheep farmers and their flocks last year to understand the properties and history of the material. One of the prot This stand-alone piece (which Icelanders traditionally worn on the coat, Jonson specified) feel that Johnson and Stevens want to complete through their brand, it looks like a metaphor for it. Some of the traditional ways of doing things in his goals are revolving, and leaving almost invisible footsteps in creating discomfort, yet memorable, clothes.
