Rahul Mishra is experimenting with late off-calendar presentations. Exactly a year ago, he celebrated the arrival of his APU line (air, fire, earth, water) at Sachs Fifth Avenue in New York. In this season, on the eve of Paris Fashion Week, he took the collection to Dubai.
“I always look up to Paris, but at this stage, there is a lot of pressure to do so many fashion shows, and only a few big brands can manage it,” he said during the preparation of the trunk show of about 30 pieces. “It takes months preparation. This format is a bit more comfortable, and it gives me a chance to interact with people – from a professional side, it is important to know the market.”
Case in Bindu: His nearly 7,500-class Mumbai store took a $ 1 million lead in sales during its first month, which spread the couture, ready-to-wier and limited-sanskriting sequencing bags. “As a brand, we needed to start recognizing the real power of love for your work,” he said.
The aim of the epU is to be “quietly revolutionary”. His spring 2026 collection, titled Fresh (familiar, again, developed, simple and human -mentor cannot give a brief name), the poem of Madras, is one of the most humble textiles in India. “This is the best cloth for an Indian summer, and the southeast part of India is about endless summer,” he took a pinch. The cloth is a complicated trajectory. Originally an inexpensive sarong dresses, it climbed on the global ladder on the European suit, American workwear and the old-mercury club classics.
Mishra said, “My question was how to make it unexpected and new.” His answer was in the details. The collection re -defined the classic cotton and orgas, re -defined Hand by hand, which is associated with the ideas extracted from their coture collections through beading, plating and volume. The dialogue between humble and Haute has emerged in the Pauf skirt that has been prepared from the hand -lodged clothes lodged with silk, stripes, lace or corsed bustiers. Silver, sequins, and textural plays – an intricated embroidered dragonflies on hoodies, lace hummingbirds on tees – meant to maintain the story from day to evening.
Natural irregularities and the “cool appearance of the manufacturer” especially a symbol of a fabric of India’s freedom movement, handmade in a black and white-platform in handmade Khadi, was clear. Here, then, there is a craft in the form of philosophy. Mishra explained, “I can get credit for the brand, but this is actually a story about the community,” given that 2,000 embroidery works with their company.
And in it, he has a lot on the future of the industry. “Luxury will remain in products that are as slow as possible and pass through human hands,” he said. “For me, this is the answer.”
