Perplexity’s Super Bowl competition managed to transfer the needle on the download of its app. Different Openai and GoogleAI search engine chose an expensive super bowl advertisement in favor of one Do – Sorry, an X post – Encouraging users to download their app and enter a competition, resulting in a $ 1 million win. While the app of Perplexity with this strategy did not go to the top of the US App Store with this strategy according to the data of the app intelligence provider, it increased its mobile app by about 50%. Appfigures,
Perplexity shared on Friday by Ceo Aravind Srinivas, X post It was explained that users can download the Perplexity Mobile App and enter the new competition, if they have not already been installed, ask at least five questions on the app during the big game. The company said it would choose a winner to get $ 1 million.
The competition was not only a clever way of promoting the install of the app, but also helps to familiarize users how the AI search of perplexity works.
Users need to ask five questions to enter the competition, Perplexity helped users achieve the initial learning state of trying to try a new product. In addition, it is necessary that questions were asked during the Super Bowl Game, the competition helped users to find out what to talk. After all, there was a major sports program on TV and they would probably pick up their phones at some point to see a state, fact or news item.
AppFigures say the early app stores indicate that Perplexity increased its download to 45,000 on Sunday.
It also helped climb the app of the Perplexity in the top chart of the US App Store, where it reached number 6 in the productivity chart after the X post before falling at number 19 by Sunday morning, then again again to a little number 16 till number 16 gone up. ,
Perplexity also extended its top apps from number 257 to number 66 after peak at number 49.
Any guess shows that, by the end of Monday, the app can double the download numbers of tomorrow if all goes well.
Although the post of Perplexity lacked the opportunity to reach the big audience, as Google and Openai had done with their super bowl advertisements for Gemini and Chatgpt respectively, it may have done a better job in helping the showcase How to use AI app.
With his advertisement, Google tried to portray a comprehensive picture of how AI could fit in the lives of consumers (after one) edit To remove a wrong fact.) But in the case of using AI, it has been shown-a job seeker to help him start with clever references for his pre-work for a job As the father of a household-not essential that will echo with a large consumers.
Meanwhile, Openai also saw Mixed reactions For your advertisement, what can actually be used to show what the chat app can actually be used to show that art and practicality can be focused on scenes.
AppFigures did not see any important movement directly from Openai and Google advertisements, however, the firm said that those apps are receiving a large number of downloads.
