There is a memory of water, in which the modern representation is immersed in human traditions around the element. Purification, reflection, and even jubilee. Kyiv, Ukraine, Flagship showroom for fashion retailer One by one In this phenomenon, it is designed to tap, remembering the happiness and craze like a child, which flows through a collective consciousness, which shares the same hobby for the summer day pool. World famous architecture and interior designs completed by studio Between the walls (BTW)This place unites a community cumbersome by war and uncertainty. What is more, the aquatic subject not only affects the spatial concept, but also the customer’s marketing and branding strategy.
“I asked myself,” What do I really remember in life right now? ” The answer was a feeling of lightness, air and water. “Through the concept of interactive pools and playful design elements, we wanted to offer a migration – a place where people could experience a sense of happiness, spontaneity and distraction, even though for a while.”
Guests are completely immersed in interior architecture at entry. About 2,100-class foot space contains a main showroom floor, which is large below for performance and a proximal dressing room row with private changing booths. This more intimate area is similar to the traditional salon typology of high fashion where shopping and styling potential purchases are also an elevated social ritual.
Bending in it, the design mixes beautiful performances with beautiful performances, which are ready to create Instagrammable Vignettes throughout the store – some significant to visibility and later trade in the digital age. Each fitting room is staged to offer a smooth, modern aesthetics, with more white tiles, round metal stools and completely mirrors. Customers are invited to share their visits online, which expands the showroom and expands the audience.
The plan of the entire floor is filled with a soft, surroundings coming out of the panels kept thinking to avoid harsh glare. Anchoring of the main area is a small ball pit-a recreational-style pool that is filled with serulian orbes-where people can ‘splash’ for a photo opportunity against white tiles with red grout that provide the right background. Another photo-worthy stability is the cluster of the custom 3D-crushed pendant hanging just above it. And the special bottom of the puncture within the walls is awakened in the same expressive color offered by the first shells.
The modern, minimal environment makes the expansioner feel because the measure of tiles becomes somewhat larger while striped wall treatment helps to pull the eyes upwards. Many items also echo the grid installed by grout lines. Somewhere there is a clean background for the performance of curated clothing to the white surfaces elsewhere, which also contains stainless steel rods that are similar to chrome handlebars that are often found in public pools. Different heights, textures and tilt of visual elements create a unique feeling in the room. All furniture was custom-designed by the BTW team and locally coined, with each piece adapted to go with the flow.
Here, Ukrainian soul claims its ability to adapt and flourish between adversity. The project reflects a mutual commitment by businesses and creatives, similarly businesses and creatives for innovation and excellence, despite the most difficult conditions.
“Client’s reactions were positive,” Kariva says. “One ‘Let’s go ahead’ attitude.”
Co-founders Victoria Kariva and Andree Anisimov
To see the firm’s award winning portfolio, travel Betweenthewalls.com.ua,
photography by Dimtro dicke , Pavloo Lutov,
