Om system Not ready To abandon its computational photography facilities to increase the resolution of its sensor. This strategy takes advantage of one of the company’s competitive benefits, but also makes it difficult to appeal for its cameras very well. Any Photographer.
I spend a lot of time talking with camera industry product planners, engineers and officials. Most of the time, they want to determine the platform by explaining the philosophy and history of the company or product line so that some decisions were made, there is a background information about why it was made. Often it can feel fruitless, but sometimes it provides new information. Later the case was when I spoke with the OM system CP+ in FebruaryThere, company officials provided me with a very broad, comprehensive view of their product strategy and also developed when they were still assistants of the Olympus.
The Om system now sees its cameras as outdoor and adventure-oriented. Its entire line goes into the mountains with OM-1 with TG-7 from the sea, the company describes, and all the middle areas. The idea is that if you are an adventurous worker, then there is an OM system camera for you.
This is contrary to how the company’s cameras were deployed when they were part of the Olympus. The company has described a very high haleter-scalter situation there, where the Olympus lacked a harmonious brand identity for its full imaging lineup. One of the benefits of infection for the OM system, the company says, it was able to focus better and make products that felt that they had a consistent target user.
However, after hearing that presentation, I was quit to question whether the OM system had decided to do, resulting in the photographers. When it was said that it was hesitant to enhance the resolve of its sensor as it would be more difficult to maintain the quality of its computer facilities, I thought about the type of photographer who draws the OM system: Berors.
OM system bird is one of the top options in photographers because its autofocus is very good, its image stabilization is something best (if not best), and its cameras and lenses are much lighter than full-frame options, which makes them very easy to increase zoom lens and longer zoom lenses with them. Birds do Love Micro four third, but if the OM system does not increase the resolution of its sensor, then the birds are starting to see elsewhere.
Many will argue that 20 megapixels are “fine” or “enough” for most photography, and this is generally true. However, with additional throw from telephoto lens, bird photographers very much rely on the crop capacity. With such a low-resolution initial point, the OM system camera does not provide much latitude just for reforming. Bird photographers are slowly flowing from the micro four thirds for a few years because the resolution options provided by manufacturers such as Sony are still much better. The lenses are heavy, of course, and stabilization is not quite good (but it is quite good), but the benefits of the more post-production albow room beats those downsides.
The OM system is the only company that offers multi-shot images-camera processing, which immediately addresses low-resolution complaints of the sensor. However, it is not an option for any moving subject like birds, so when it is a beautiful thing, it is a feature that appeals to landscape photographers. But why would a landscape photographer choose an OM system camera for his work, when they can get high resolution with the same shot using Nikon, Canon, Sony, Fujifilm, or now – Panasonic? Full-frame sensors not only provide better resolution, but they also have a better performance in better dynamic range and low light. You will work hard to find a landscape photographer, who will choose an in-camera multi-shot with OM-1 on a full-frame option from all of the competition. Even considering in addition to live ND, it is still not enough to explain many photographers.
This puts the Om system in a “stuck” position. Its competitive advantages are computational characteristics, but those features appeal to photographers of the types that are not interested in the agreement with a small sensor. Conversely, the types of photographer who will take a small sensor in exchange for light devices will not be interested in computational features, but want a resolution instead.
With this current strategy, the OM system is stuck between these two users and pleases either of them. This is a dangerous, unimaginable situation.
Image Credit: Header photo by Jordan Drake. All other photos were captured by Jeremy Gray on OM system cameras.
