Nike’s Activewear Line with Skims.
Courtesy: Nike Schemes
NikeIs much awaited Activewear line Kim Kardashian’s intimate is ready to launch this week with the brand schemes, as it was pushed back due to delay in production, the companies announced on Monday.
Nikeskims dubbed partnership, the sneaker is an important part of the company’s strategy, to win over women shopkeepers and withdraw market share from brands such as Lululemon, Wuori and Alo Yoga, which complements women more closely.
The new line will be launched with three core collections on Friday – mat, shine and ventilated – which will be updated seasonally. It will include about 40 new styles and pieces that can be worn inside and outside the gym.
Beyond the core apparel line, Nixkims will also start a handful of seasonal collections – including a vintage line and layering pieces that can be used to make an activewear look.
After the companies announced a partnership in February, they were designed to start an early collection in the spring, with a global rollout plan for 2026. But they pushed it Back in early June Due to delay in internal production, who were not related to a supplier or shipping issue.
Nickesims are marketing the new line along with top female athletes, including former tennis star Serena Williams, Track and Field Olympian Shakari Richardson, Jimanist Jordan Chiles and Snowboarder Clo Kim.
The launch will help Nike move towards several goals set under the new CEO Elliot Hill. The dual focus of classification on performance and lifestyle will allow Nike to catch both female athletes and regular shopkeepers that are spent on activewear in the contestants. The new styles include the drying technique of the nike, which suits them for acute exercise, but there are also knit pieces and layers that can be included in everyday outfits.
Under Nike’s former CEO John Doahno, the company focused on its lifestyle of business – shoes and garments that were not just to exercise – which helped to increase its annual sales to a north of $ 50 billion. However, by paying heavy attention to the lifestyle, some of the main athletes customers of Nike lost the vision of innovation to shop elsewhere on criticisms.
Hill, who Topped as the top executive of Nike In October, working to bring Game and athlete back At the center of Nike’s strategy. The partnership with SKIMS helps the company reach athletes, but it also has a lifestyle, which expands its total addressable market.
In return, the skims, which was The final value is $ 4 billionNike will achieve access to manufacturing and development capabilities and will get opportunities for more development. While the brand is still relatively smaller than the contestants.
Skims CEO Jens Grad said in a news release, “Nixkims is more than a collaboration – it is a new brand that defines Activewear again.” “With this launch, we are set up a platform to grow nikeskims, reach consumers worldwide, and set a new benchmark to actively experience on retail, digital and cultural touch points.”
Nike President Amy Monten said that partnership is part of a “broad commitment” for women.
