mfpen No longer one of Copenhagen’s hidden gems. Yes, the office remains in a space above an Irish pub, but the “at home” shopping experience (you can buy things in the studio) is no longer available. That’s because the brand has launched a shiny new flagship store last year which better serves their ever-growing fan base. (LVMH stake) our heritageWhose playbook has come close to that of MFpen, a good sign for the Danish brand.)
When I asked Sigurd Banks – who once compared MFpan to an indie band – whether he was playing at bigger “venues” anymore, he said: “I think venues are the same size. It’s harder to get tickets. And the repertoire of songs is a little bigger, but at the same time, there is still no hit song.” Translation: The bank is trying to maintain a low profile despite its expansion. At the same time, the brand’s success has inspired the designer to put in some extra teeth, which is a translation of the Danish expression “to go the extra mile.” It’s becoming more profound; it’s becoming more of a ‘real’ brand,” Banks said on a call. Many of the upgrades are going to be felt more than seen because of the fit, the fabric. And still one related to production. On the face of it, it’s clear to see that the collection is tight and that Banks and the team have doubled down on their formula of the collision between the classic and the countercultural.
As always, the collection was created using recycled and deadstock fabrics. For autumn these included dense and luscious wool herringbone, used for double-breasted coats, with closures slightly turned upwards. A pair of jeans featured mid-front retro stitched seams on the legs. The generously cut car coat had a kind of modern flair; Suiting materials were used for the jackets which may have been traditionally made using nylon or leather. In terms of surfaces, the materials were brushed and treated to give an almost supple and soft suede-like touch, and in a patterned sweater worn over a shirt and tie and a wrap skirt and top set for women. There was unexpected transparency. The T-shirt printed with the face and the word “Fear” references the “No Fear” T-shirt popular in the 90s, and which reddit The user has been described as “peak zenial”.
