Drafting CEO Jason Robins said how ‘The Claman Countdown’ is being put ahead of the Super Bowl.
Meta announced on Thursday that the Pop Star Taylor Swift and an associate Instagram post in NFL Star Travis Kellas shattered the platform engagement record, with a million reposts in the first hour with less than six hours in the first hour and more than 14 million likes.
According to the company, the joint post, which announced the engagement of the couple, is now most common in Instagram history.
The event proves the unmatched cultural effects of Swift, to create the game and Meta push beyond the crossover appeal of Kels to create Instagram and Threads Central Hub for real -time cultural moments.
Taylor Swift and Travis Kails are engaged: View $ 550K Ring
Taylor Swift and Cansus City head Tight End Travis Cals (87) exit the ground after the trophy ceremony, which on Sunday, January 26, 2025 in AFC Championship Games after winning 32-29 win over Bafello Bills, Earohed S in Erohed S. (Emily Curial/Canasus City Star/Tribune News Seva Getty Image)
Meta said that the name of the Swift collided quickly on the top of the trending topics on its new threads app after the announcement. This step comes as a win for meta Battle with X (East Twitter) for real -time cultural moments.
Swift has a history of breaking the Internet. His 2022 album “Midnights” broke Spotify’s single-day streaming record, The 24-hour period formed the most stream globally and increased by more than $ 2 billion in its recent era tour.
The NFL profile of Kels is turbocated by “Swift Effect”. When Swift participated in the major Games of his Canasus City last season, Kails’ jersey sales jumped And a collision was seen in the NFL TV rating.
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Las Vegas, Nevada – February 11: Travis Kellas #87 and Taylor Swift, the heads of Canasus City, reacted as they see Mekol Hardman Junior #12, the heads of Canasus City after the NFL Super Bowl 58 football game between San Francisco 49ers and Kansa. (Michael Owens / Getty Image / Getty Image)
Fans and fellow celebrities flooded with threads and X with posts celebrating the news. Social media analysts say that such viral moments can benefit the meta by running the user engagement that value advertisers and investors.
Swift and Kails recently set A Guinness World Record For the “most concurrent podcast ideas” during its appearance on the new heights podcast of Kels, and the teaser post of Swift promoted it and produced it 4.5 million likes and a surprising 145% engagement rate.
Taylor Swift performed on stage for the early night of “Taylor Swift | The Erass Tour” on March 17, 2023 at the State Farm Stadium in Swift City, Arazona (Glandel, Arizona). The city of Glendel, Arizona was formally named in Swift City for March 1 (Kevin Mazur / Getty Images for TAS Rights Management / Getty Image)
Meta’s stock has jumped from the end of April as AI expansion efforts rapidly increase the feeling.
Record-breaking post cements Swift and Cels as a power couple in sports, music and technology.
