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McDonald’s announced Monday that it is ending some practices that are part of its broader mission to be inclusive, becoming the latest major corporation to step back. Diversity, Equity and Inclusion (DEI) Policies that critics consider “woke”.
The fast-food giant is the first company to adjust its DEI policies in 2025. Last year, several companies, including Walmart, made similar changes. Ford Motor CompanyJohn Deere, Lowe’s and Toyota, following pressure from activists.
McDonald’s is the first company to announce that it is reducing its DEI policies in 2025. (Jakub Porzycki/Nurfoto via Getty Images/File)
| anchor | Security | Last | Change | Change % |
|---|---|---|---|---|
| Delhi Municipal Corporation | McDonald’s Corporation | 292.18 | -2.60 |
-0.88% |
| F | Ford Motor Company | 9.92 | +0.04 |
+0.40% |
| TM | toyota motor corporation | 190.39 | -4.86 |
-2.49% |
| Less | Lowe’s Companies Inc. | 249.74 | +1.26 |
+0.51% |
| D.E | Deere & Company | 418.00 | -4.22 |
-1.00% |
In an open letter to its franchisees, employees and suppliers, McDonald’s touted its achievements in its commitment to inclusion, one of its “core values,” and the company also said it was “highlighting some key changes to our approach.” Wants to do it.”
The changes include McDonald’s scrapping its “aspirational representation goals”, getting rid of its DEI pledge for its suppliers, renaming its diversity team the Global Inclusion Team, and ending external surveys.
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Although McDonald’s did not mention any external surveys by name, the decision means it joins the long list of companies that have pledged to end participation in the Human Rights Campaign’s Corporate Equality Index, a There are annual surveys and reports that are used to measure “policies, practices”. and relevant benefits for lesbian, gay, bisexual, transgender and queer (LGBTQ+) employees.”
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McDonald said It began discussing the changes months ago, admitting it was considering the legal landscape following the Supreme Court’s 2024 ruling against affirmative action as well as similar moves by other companies.
Anti-woke activist and filmmaker Robbie Starbuck, who is leading a campaign highlighting the woke policies of major companies, said on Twitter after the announcement that he had warned McDonald’s three days earlier if they did not do so. If they do, he will report on their “vigilant policies.” Agree to change them.
Starbuck has taken credit for forcing change at the above companies, as well as Tractor Supply, Harley-Davidson, Polaris, Indian Motorcycle, Coors, Stanley Black & Decker, among others. Jack Daniel’s Parents Brown-FormanDeWalt Tools, Craftsman, Caterpillar, Boeing and Nissan.
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Starbuck told her followers, “As of our first corporate flip of 2025 I just want to say, Happy New Year!”
