It’s the holiday season, so you’ll likely be seeing a lot of Markarian — and its signature exaggerated bow shoulders — worn by it-girls in NYC and beyond, from singer-songwriter Laufey and her twin sister Junia Lynn. Or perhaps you became familiar with the brand through its collaboration with Vibi Venezia, which took the Internet by storm this summer. Either way, one thing’s for sure, Ali O’Neal and his eccentric Markarian aesthetic is taking over among the Gen Z crowd.
This season, the designer was thinking about her childhood and her favorite storybooks and characters and used them as inspiration. Winnie the Pooh, Sleeping Beauty, Peter RabbitAnd much more is reflected in the collection’s patterns and prints. A pretty pink Peter Pan-collared midi dress was embellished with vintage flowers fit for a princess, while a sunny yellow plaid gown made from light and airy silk shantung looked like it was made for a picnic in the sun .
The show-stopping moment of the season came with hand-embroidered and hand-embroidered floral motif strapless gowns. Cascading from neutral beige to bright yellow; The dress photographed with or without flash looked equally stunning. For all the young celebrities out there searching the market for looks ahead of awards season, it might be best to get in line now.
