Ferrari’s long-time former chairman Luca di Montezemolo has spoken about how a new feature documentary has captured his life “lived at full speed”.
movie, title Luca: seeing redThe Prancing Horse shows the ups and downs of the brand as it struggles to find its place in racing. Directed, produced and written by Manish Pandey, author of sennaAnd co-directed by Christopher M. Armstrong, the documentary follows motoring journalist Chris Harris as he explores Italy’s famous company. Fremantle is handling distribution, which will also include its release at MIPCOM in Cannes.
In several interviews, Harris traces Montezemolo’s rise from working under Enzo Ferrari to his most successful tenure at a Formula 1 team alongside Niki Lauda and Michael Schumacher.
Montezemolo said in an interview, “I have lived my life to the fullest and this film reflects that spirit, set against the spectacular backdrop of Italy’s timeless beauty.” Diversity. “A story of passion, resilience and the pursuit of excellence, values that define Ferrari and, I hope, inspire others.”
He added: “From the heights of the World Championships to the challenges that tested me, see red It reflects not only my journey, but also the incredible people and moments that shaped it.
“I am proud to share this story with the world and am delighted that Fremantle, with its global reach and reputation for premium storytelling, will bring it to audiences everywhere.”
Podium: 3rd place Niki Lauda, Ferrari
Photo by: LAT Images
Mark Reynolds, global head of documentaries and factual at Fremantle, called the documentary “a show of innovation, leadership and legacy – themes that resonate with audiences everywhere.” He added: “Luca’s inspirational journey extends beyond the world of racing: from the passionate heart of Ferrari to the broader cultural moments that have shaped modern motorsports.
“Combining artistry, authenticity and global appeal, this character-driven film reflects Fremantle’s commitment to world-class storytelling.”
Pandey is excited about this production resonating with audiences globally:
“We are thrilled to partner with Fremantle to bring Luca’s extraordinary story to audiences around the world. It is a story about passion, resilience and the constant pursuit of excellence – the values that define Ferrari and continue to inspire millions. Luca: seeing red This is a surprising and deeply emotional journey through one of the most iconic brands in history.
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