|
Canon’s DSLR 24-70mm F2.8 tops this year’s hottest rental list, but the number of EF-mount rentals overall has declined. Image: Canon |
Camera and lens rental house LensRentals has published its annual top twenty list of the most frequently rented gear.
You can find more information on the LensRentals blog, but here are the top twenty, with indicators of their movement from last year in brackets:
LensRentals Most Popular Photo & Video Gear 2024
- ,⇑5Canon EF 24-70mm F2.8L II
- ,⇑1Canon RF 70-200mm F2.8L IS
- ,⇑4Canon RF 24-70mm F2.8L IS
- ,⇑4Canon EF 70-200mm F2.8L IS III
- ,⇓ 3Canon RF 28-70mm F2L
- ,⇓ 5Canon EOS R5
- ,⇑8Canon EOS R6 Mark II
- ,⇑8) Sony FE 24-70mm G2.8 GM II
- ,⇑1) Sony FE 70-200mm F2.8 GM OSS II
- ,⇑4Canon EOS 5D Mark IV
- ,⇓7) Sony A7S III
- ,⇑1) Sony FX3
- ,⇑5) Sony A7 IV
- ,⇓ 3Canon EOS R6
- ,⇑5Canon RF 100-500mm f4.5-7.1L IS
- ,Northeast) Sony A7 III
- ,⇓ 5) Sony FE 70-200mm F2.8 GM OSS
- ,NortheastCanon RF 50mm F1.2L
- ,NortheastCanon RF 15-35mm F2.8L
- ,⇓ 1) Sony FE 24-70mm F2.8 GM
There are several interesting things to note in the numbers, the most obvious being that Canon EF-mount lenses and cameras have grown in popularity, with the DSLR 24-70 and 70-200mm F2.8 lenses in first and fourth place. An increase of five and four places respectively. And, although it’s likely that some of these EF-mount orders were placed by RF users (EF versions are about 25% less expensive to rent), it doesn’t account for the increased popularity of the EOS 5D Mark IV.
Nikon didn’t make the top 20 list, but saw the biggest year-on-year growth in rentals, solidifying its third spot.
It’s also interesting to know what’s not in it, the entire top 20 includes products from only two brands. However, LensRentals also publishes data on the relative price of rentals from different brands. And, while Canon and Sony account for more than 46% of total rentals (up from 43% last year), Nikon saw the biggest year-over-year growth, going from less than 5% of rentals in 2023 to almost 6% this year. 6% done. (increased by 21%).
 |
| Chart: LensRental |
Fourth-ranked DJI also saw an increase in rents, which increased by 13.82% year-on-year. Sigma and Blackmagic Design saw some declines, while Fujifilm increased by 16.5%, although its share of total rentals was only 2.57%.
Given that these numbers are by rental value, there’s a built-in advantage for manufacturers of more expensive gear: First, higher-ticket items have more weight on this list, but also people are less likely to buy them (or ) are more likely to rent expensive gear. Processes for deciding what to buy). However, it doesn’t come close to accounting for the difference of magnitude between Canon and Fujifilm’s position at the table.
 |
| Chart: LensRental |
The LensRentals blog is, as always, worth a read, as it highlights the relative popularity of different lens brands and lens mounts. These show that Canon RF is on the rise and Canon EF rentals are declining year-on-year, despite all appearances in the top 20. Suffice it to see that RF mount lenses will fare about 50% more than EF-mount lenses in 2024.
Of course a rental company based in a particular market doesn’t tell you much about the relative strengths or popularity of different systems (if that’s something you care about). But there are certainly some interesting trends in terms of the amount of video gear and the continued popularity of high-end DSLR kit.
