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HomeBusinessIn-person shopping has returned amid a record-spending holiday season

In-person shopping has returned amid a record-spending holiday season


Shoppers are ready to drop some cash this holiday season as total spending this year is expected to be at least $24 billion more than last year, according to the National Retail Federation.

Online shopping is still the biggest hit, but in-person shopping is making a comeback and the NRF estimates that nearly half of all shoppers will turn to department and discount stores to complete their shopping lists.

Store owner at The Galleria at Sunset Henderson, Nevada, That said it gets busier every year.

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Customers are checking in on Bring It Back. (Sunny Tsai/FoxBusiness)

“Black Friday was great. We hit the goal. We actually exceeded the goal, so that was good. It’s better than last year. So that was good for us. Everyone always likes to try on things. .So I think that’s what keeps the malls open,” said Brandon Nova, owner of Bring It Back.

Some places in the Galleria are witnessing a flood of visitors especially at sunset During the holiday season. Store owners and employees said customers want a personalized experience.

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A sign lists prices for jumping on the trampoline attraction at the mall. (Sunny Tsai/FoxBusiness)

,most families They have a reason to come here and bring their children here. You know, that’s a big reason for them to come to the mall,” said Duygu Baig, owner of Crazy Bungee.

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The mall’s general manager said it hasn’t been this busy since the pandemic.

“I would say since COVID, this is the first holiday season where … we’re feeling the holiday spirit. Customers, you can just feel they’re happy to shop, happy to go out, You know, experiencing the holiday season,” said Heather Cox, general manager of the Sunset Galleria.

The National Retail Federation estimates that about half of shoppers will head to department or discount stores this year. (Sunny Tsai/FoxBusiness)

there was one huge rebound According to the NRF, in-person shopping has increased over the past four years as consumers have again begun to enjoy the social aspect of going to the mall.

“As consumers, we don’t buy just because we need something,” said Mark Matthews, NRF’s executive director of research. “The main reason people go out is for deals, but it’s also to be with family and friends and stay engaged and a fun activity. And for a lot of people, shopping is a fun activity. So, you know, I don’t think we’ll ever see the end of in-store shopping.”

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According to the NRF, gift cards are the most popular item on people’s wish lists this year, followed by clothing and accessories, then books and other media.



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