Tamons have been making lenses since 1950 and have experienced many important changes in the photography landscape. While the move from the film to the digital was probably the biggest transition of all, Tamon’s business has also been influenced by adopting a mirrorless camera technology.
“Since the DSLR market was at its peak in 2012, it is shrinking from year to year. We entered a full scale in the Mirrorless Market in 2018,” Tamon’s quota is Misswa. PetpixelMisswa is the manager of the marketing planning department of Tamon’s Imaging Products Business Unit.
“Mirrorless cameras are more compact and lighter than DSLR, so we have developed lens with the same compactness and lightning. Mirrorless lenses have become our main products,” Missing continues.
Financial year 2024 per Tamron financial resultIn FY2024, 88 billion yen in net sales, which is approximately $ 600 million at current exchange rates. In this revenue, photographic products included about 73%.
“No major challenges are construction Mirrorless lens (Compared to DSLR lens), “Telling Tamrone.” However, to develop for a new mount requires compatibility with camera communication software, so software development and some other technical aspects were the most challenging. ,
However, there are also advantages for making lenses for the latest mirrorless cameras.
“We prioritize compact and light product plan, so our designs are based on using available in-camera reforms.”
Available in-camera reforms have grown at mirrorless age, which enables lens manufacturers such as tamone to rely more on digital reforms and make small lenses. Historically, the lens is necessary to grow physically and use more glass while addressing optical shortcomings.
“The extent to which we emphasize digital reforms depend on the physical design,” depending on the concept, “Misswa says. If a product prioritizes a compact design based on its price point and target user, it will rely more on digital lens reforms. Conversely, a lens designed for professional use will focus on optical corrections.
As mirrorless camera manufacturers have adopted video features to complete the growing hybrid segment, lens manufacturers have also had to adapt.
“With the shooting of the video with the increasing number of users, we are more emphasis on improving AF silence and tracking performance along with the shooting of video, we say Misswa says. Additionally, we provide tamon lens utility software to allow your lens to assign practical video shooting functions with our PC or smartphone. ,
The tamron changing photography focuses on responding to market and consumer demand. Petpixel Has commented a few times except its Tamone’s excellent 90 mm f/2.8 di III macro VXD lens Released last year, the company has only issued zoom lens as it releases a prime lens trio for the e-mount in 2020. after some Uncertainty Regarding Tamon’s desire to create more prime lenses last year, the company was clear in CP+ last month. If there is a demand for prime lens, Tamran will consider making them.
“In recent years, we have released Many zoom lenses Mainly due to strong consumer demand. However, this does not mean that we are not considering the prime lens. ,
Although the demand affects Temron’s product plan, as expected, the company says that it sometimes makes lenses that do not specifically ask for anyone. Tamron is known to make unique lenses well, such as 35-150 mm F/2-2.8 DI II VXD And 50-300 mm f/4.5-6.3 DI III VC VXD Painted in zoom Petpixel‘S “Favorite funny zoom,
“Specifications and features customers depend on their shooting style. So based on the customer response, we plan and develop unique lenses to expand the limit of available options.”
Sometimes, a familiar lens that overlaps with focal length and aperture, introduced by competitive lenses meets the customer’s demand. In other cases, Tamon decided that it could respond to specific requirements with a lens that no one has seen or considered before.
“By clarifying the concept and goal of a new product, the product development team reduces the essential functions and then our design department developed cheap, high quality lenses through testing and error,” Missawa explains. “Of course, when we are developing new products, we should not forget our in-house how we have stored in many years.”
Tamron also knows that the photography market is moving towards more expensive, premium products. The answer is whether Tamran will ever compete directly against premium optics like Canon L, Sony G Master, Nikon S-Line, or Sigma Art Lens, it depends on what people want people.
“We will continue to listen to our customers, and if there is a strong demand for high-ended lenses, we will plan and develop such products.”
How Tamron receives response from photographers, the company uses a multidimensional approach.
“Our company users need to conduct survey, review online reviews and analyze market data,” through direct interaction on events, “is the conclusion of Missa.
Therefore, if photographers want prime lens or premium tamon optics, Tamron says they only need to ask.
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