How Catherine Leg brought Girl Power Movement to NASCAR

When? Catherine leg Saw the first render for his pink race car, which was involved in the Elf branding, his response was sharp. “Oh God, this is very clich. Do we have to do a pink car?” She remembers by asking her team.

Experienced drivers, whose expansion again included open-wheel racing, endurance and now NASCAR, spent most of their careers career ‘women driver’ label carefully. In men’s dominated game, Legaz was deliberate about creating his reputation On patience and performance, not his gender.

“I really didn’t try to indicate the fact that I was a girl and just a race car driver,” she says.

But when the beauty brand Elf Cosmetics knocked in 2023, the opportunity to do something different – and disruptive – emerged. During a visit to the city of New York, the 44 -year -old Brit found itself with a new, huge platform and began looking at its unique position in motorspole as a responsibility, but as a strength. Then the pink car came.

“This was the best thing that happened anytime because it started this girl power movement,” leg said on a year.

In the Indi 500, the alph grew up with a full -scale drone show and a magnificent fan activation, which depicted the padock in the brand’s signature colors.

“For the first time, women (in Padocks) felt as if they were seen and valid and they could be feminine and wear makeup and still be a crook,” she says.

but when His 500 seats fell through next yearHe thought that there could also be partnership. Instead, the Elf doubled.

“Many companies say that they are standing to empower women … but Yogini was actually 100% behind me,” she says. “I never felt so strong.”

Instead of retreating, the brand pursued Support the 2025 NASCAR campaign of LeagezAs the first woman to secure the top -20 finish in a cup series race since Dannica Patrick in 2017, she has already made history and is expected to resonate with a full new fan base.

She says, “Hopefully it has the same effect that it was done on Indy, and it manufactures this girl power movement in NASCAR PADOK,” She says, fan base is gradually noticed to “warming”.

“This is a task on progress. And everyone has been worked so hard in my team.” It goes without saying that the 3,400 pound stock car is not in the park at all.

“This is a completely different game … I look at the green flag and like it, ‘Where am I?” I have to think about everything consciously because it does not seem that it is still my expansion. ,

From new circuits to heavy machinery and even a new dialect, the learning state has arisen.

“I want to get out of speaking in Indycar language and speak the language of engineers: like,” It is loose, “it’s tight.” But some of them are so southern that it takes me a minute to calculate, “she laughs.

“I’m sure they think exactly the same thing when I am on the radio with my British accent … (but) my spotter and my crew’s major are amazing and very interesting. It’s great.”

The results of the leg are proof that its knowledge interval is shrinking with every race weekend.

She says, “I have got this new meaning of inspiration: I am reading, I am watching the race, I am looking at the data. I am completely committed,” she says. “I want to finish where I think I am able to finish. If the car is capable in 10th, I want to finish 10th. If it is capable of winning, I want to win.”

Although she always prioritizes respect from the racing community in Splash headlines – “Now, I want me to go out and go out and put it all on the line,” she says – Legs is the Legs Laser that focuses on fighting his way for a competitive car that will allow him to challenge to win. And he is confident that his experience gives him a competitive lead.

“Experience matters a lot. These young children (coming in NASCAR) are sharp, but they have not made all mistakes, and they are not yet afraid,” she says. “You need a healthy respect for what you are doing. It is easy to slow down someone because someone has to speed up.”

Experience, she argues, does not dull bravery; This directs it.

League’s partnership with Elf underlined the underscore of how his two missions were added: win and widen the motorsport tents. The pink car that once made his wine is now a rolling billboard for possibility.

She provides evidence that femininity and motion are not mutually exclusive – and that you can show the exact way you are and still “crooks.”