Google The regulators faced a change in their online search services in the UK after raising concerns over the dominance of the tech veteran.
The competition and market authority said on Tuesday that it is consulting the proposal to give Google a “strategic market status”, a designation under the new competition rules for technical firms that holds the power power in a certain market.
This year the sentinel was provided extended competition and merger control powers as the Digital Market, Competition and Consumer Act came into force.
Uniform European Union Law is known as Digital Market ActThe law gives the CMA the ability to implement consumer safety and take action on technical giants – including a fine of up to 10% of global annual revenue for violations.
CMA kept a roadmap of measures for Google, if its strategic market position designation is successful, including:
- Choice screen to help people easily select and switch between search services
- Fair and non-discovery search ranking
- How the content of publishers is used is also involved in control-artificial intelligence-borne reactions.
- Portability of consumer search data to support product innovation
In response to the CMA’s decision, Google said on Tuesday that the results of such changes can “be important implications for businesses and consumers” in the UK
“The CMA today reiterated that the ‘strategic market situation’ does not mean that anti-competition has been treated-even then the announcement presents clear challenges for important areas of our business in the UK,” Oliver Bethel, Senior Director of the competition Oliver Bethel said in a statement.
“We are worried that the scope of CMA’s ideas remain widespread and unfocused, considering several interventions before providing any evidence.”
Bethel said that Google has planned to “continue to work creatively with CMA” to avoid such measures.
It comes that regulators around the world have seen rapidly curbing their important market power on big technical players.
In April, an American judge Decided that Google holds illegal monopoly In two markets for online advertising technology, antitrust paves the way for prosecutors to look for a breakup of their advertising products.
Meanwhile, the European Union top court advisor last week Recommended to dismiss it A record 4.1-Billion-Euro ($ 4.8 billion) Appeal of Google against antitrust fines.
