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Getty images offer $ 20,000 to capture better photos of people with disabilities


Claus Vedfelt / Getty Images

Verizon and National Disability Leadership Alliance (NDLA) offer getty images, photographers and videographers $ 20,000 grant Active, to show members of the disability community in professional settings.

“Despite increasing awareness about diversity in visual media, stories of people with disabilities in professional roles remain less,” Getty images. “Very often, visuals portray the disability community in limited, domestic or family contexts, there is a gap to show significant contributions that bring disabled people into the workforce.”

Getty images’ Visualgps researchThose who examine visual trends, find that two in three Americans believe that seeing people with many abilities and personal characteristics in media and advertising has a positive effect on understanding each other. “However, three out of every four scenes show disabled people, show them at home or in a healthcare setting. New creative grant photographers break these stereotypes and people with disabilities in more specific settings and situations Challenges to show.

A woman wearing glasses and an apron assist a customer in a checkout. She indicates on the register screen, while the customer holds a smartphone, possibly a digital payment. The setting appears to be a cafe or store.
Thianchai Sitthikongsak / Getty Pictures

The grant continues a long partnership between Getty Image, Verizon and NDLA. In 2018, all three selected a curate of images (https://www.gettyimages.com/collets/sitedisabilitycollection), a curate of images, which depicts persons with disabilities authentically. The collection now has more than 12,000 pictures and videos. During its entire Getty Image Grant Program, Getty Images and its partners, established in 2004, have donated more than $ 2.6 million to photojournalists and creative photographers.

Dr. Rebecca Swift says, “Our ultimate goal is to empower brands and aberves, with the ingredients required to get away from orthodox imagination, such as a person in wheelchair, often painted alone in an image or capable people Surrounded by, “Dr. Rebecca Swift says, Senior Vice President of Creative on Getty Image.

A diverse group of people sitting in a meeting room was engaged in the discussion. One person has an artificial leg, and the other holds a tablet. Sun currents through large windows in the background create a bright atmosphere.
10’000 hours / gati images

“In fact, the disability community is very diverse and diverse, including disability and living experiences. By broaden the visual language of disability, we can ensure that the fantasy of the workplace reflects a complete spectrum of experiences, promoting a more inclusive and representative world. ,

“As a brand, how you live, work, and inspire to play, Verizon at this time and through exciting creative grant to our ongoing cooperation with Getty Image and National Disability Leadership Alliance It is thrilled to continue, “Zachari Bastian, Manager, Strategic Alliance, Verizon. “Since disability collection began, it has created a community of creative, brands and non -profit organizations. Navigating the work life is a great opportunity to dive deep among the disabled people who are held in career. ,

Getty image hopes that its creative grant will help break photographic and creative talent into the field and improve the quality and volume of authentic content on the market. “Disability in focus: Navigating Work Life” is a grant of one time. One recipient will receive $ 10,000, the other will get $ 7,000 in support, and a third person will get $ 3,000.

A grid of six paintings with name and title below each. Top Row: Sam Tokita, Jane White-Janson, Maria Town. Bottom line: Tom Olin, Sara Foster, Fred Moltz. Each has a role or achievement listed, eg, photographer, teacher.
Disability in focus:
Navigating Work Life ‘Creative Grant Judge Panel

A respected panel of judges will evaluate the entries that demonstrate stories and stories of authenticity in workplace, leadership, and cooperation, representation in diverse roles, workplace inclusions, and photos that balance disabled persons work and life.

The application period will end on March 7, 2025, and the grant winners will be announced on April 28. There are full details and rules Getty images’ available on the website,


Image Credit: Getty images



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