F1’s Monaco Grand Prix gets its first title sponsor because the tag hurre signs up

Tag Hour Formula 1 has become the first title sponsor in the history of Monaco Grand Prix.

The watchmaker was nominated as the official timekeeper of F1 in January As part of LVMH’s 10 -year global partnership with the series.

Now the tag has made history by acquiring the naming rights of the prestigious Monaco Grand Prix, one of the most famous races on the F1 calendar.

Monte Carlo will show tag branding around the circuit and designed a special logo to celebrate the occasion.

“This is a really great moment in the history of Formula 1 because the tag has become the first title partner of Hurre Grand Prix de Monaco, a circuit that was painted in the first season of the game in 1950, and with which we we have its 75th The year marks the anniversary, “F1’s CEO Stephano Domainicly said.

“Tag Heaur is the right partner – not only he already has a great heritage with Monaco, but I know they will bring their passion, creativity and extraordinary style to match the amazing energy already iconic phenomenon . “

In November, it was confirmed that Monaco signed a new deal and will remain on the F1 calendar by at least 2031.,

Antony Pin, CEO of Tag Heur, said: “Monaco is actually our spiritual home, which we stand for Tag Heur.

“The spirit of the competition, the challenging street course that rewards those who show the greatest mental flexibility and physical strength, a place where the driver pushed himself to get his best best.

“We are honored and pleased to renew our partnership with Automobile Club D. Monaco and expand our activities in the princely state with Tag Heur, who is the first to hold this prestigious title.”

LVMH deal, a reported $ 1 billionSeveral brands of the company have seen – or Masson – Enter F1.

with tags, Louis Wuiton has become the title sponsor of Australian Grand Prix And there will be a role in the podium function, where its trophy tights will be presented to the top three drivers.

Similarly, last week Moet & Chandon returned to F1 as the official champagne of the series, as well as sponsoring Belgium Grand Prix,