Lebanon, the hometown customers in Tennessee, share their views on the cracker barrels, scrapping their new unveiling text-cavalry logo to maintain their long-lasting ‘old timer’.
Cracker barrel Logo Rebranding Fiasco has ignited nationwide backlash and is now speaking out of the original founders of the series.
At the age of 93, co-founder Tommy Lowe told Wtvf newschannel 5 In Nashville that the company is leading the brand of course.
In the interview, Love said that the $ 700 million Rebrand was just “throwing money on the road.”
“Oh, it’s crazy,” Lov said. “This is nothing … nothing.”
Cracker barrel scored the new logo design, after listening to the customers, keeps the ‘old timer’
The cracker barrel trusted and announced that it would keep the “old timer” in its logo after acute backlash from the public. (Istock / istock)
Calling the new people “pathetic”, Lov warned the authorities that they want to survive “keep it country”.
Lebanon, Tennessi -Acid series last week rolled out the redigine as part of a $ 700 million change under CEO Julie Massino. Instead of winning customers, the rollouts ridiculed wide, a sharp dip in the price of the shares of the cracker barrel and even pushbacks from President Donald Trump.
Till Tuesday, the company reversed the syllabus and restored its original logo. In a clear entry into the Fox Business, Cracker Barrel said that it could “do a better job” in sharing what the business is and emphasized that the cute elements of the chain, from the rocking chairs to “Uncle Harshell,” “are not going anywhere.”
“Congratulations’ what was this when it changed his logo back,” President Trump Truth wrote on social Tuesday. “All your fans appreciate it very much. Best wishes in future. Earn a lot of money and, most importantly make your customers happy again!”
Cracker barrels in the company’s hometown weigh in customers: ‘If nothing is broken, do not fix it’
Cracker barrel unveiled a new text-cavalry logo in August 2025, which was first introduced in 1977, replacing his prestigious man-and-bail design. (Thomas Fuller/SOPA Image/Getty Image/Lightese through Getty Image)
Criticism of Lov takes historical weight. With the late Dan Evins, he helped open cracker barrels before the interstate 40 in Wilson County, Tennessy in 1969, with an idea Roadside restaurant And the shop of the country.
“It was always a country shop for the people of the country,” Lowe said, adding that current leadership “just don’t understand.”
CEO Julie Fails Messino announced a comprehensive “strategic change plan” in May 2024, in which investor Baikalash was sparking. (Gregory Walton / AFP Getty Image / Getty Image)
He interrogated the new CEO Masino, a former Taco Bell Executive, who understands the roots of the brand.
“What do Taco Bell know about the country’s food?” He was amazed.
For Lowe, the authenticity is the company’s only victory recipe.
Recalling the advice from Country Star David “Stringbian” Akman during the early days of the cracker barrel, Lovy said, “It looks good, but just keep it the country. If they do not, it is not going to work.”
Fox News Digital’s Sophia Competon and Greg Vehner contributed to the report.
