- Half of the companies feel that the benefits of AI go beyond its environmental effects.
- Many are still struggling to see tangible results or high ROIs
- Energy consumption continues to increase between AI adoption
Many companies are clearly happy to invest in AI, new research has been found, including environmental impacts, without considering necessary negative implications.
A Capgemini report claimed that the three-fiveth (61%) of global organizations plan to increase Genai spending in the following year, and it comes after a year when 88% have already promoted Genai spending.
For that tune, more than half (51%) believes that the benefits of generative AI will surround its environmental effects – a feeling that is more pronounced in the UK (56%).
Are companies visually investing in AI?
In recent years, the use of AI has skyrocketed, attention has been largely behind companies. AI equipment We use, and not companies using them.
For example, Google recently revealed an increase of 27% in its data center energy consumption during the last half of 2024 and the first half of 2025. Microsoft The total energy consumption between 2020 and 2024 saw an increase of 168%.
Companies are not failing on stability – one in five (21%) is not yet satisfied with their results, and several notes “Bill Shock”, where AI efforts underscore initial estimates to scaling.
“Rapid adoption does not necessarily translate into mass deployment with tangible ROI,” CTO Frank Grever explained.
Further, more companies are moving to small language models to increase cost effectiveness, with its 12% budget dedicated to average generic AI on average.
However, investing independently in AI is not the most effective solution. Greverie reported that “enterprises must establish a solid data foundation in a reliable environment, which ensures obedient, safe and necessary privacy to see the largest ROI”.
Further, Capgemini suggests a more targeted approach to maintain a handle on the environment and economic impacts of AI, and it started with the establishment of governance policies (which only 46%) and focused on high-effects such as customer operations, marketing and risk management.
