For Pre-Fall, the company’s Stephanie Dannon is going free. “I think we’ve seen such a drab era – and I’m the first one to run into the clichés of quiet luxury and all that – but I wanted to go against the grain here and have more fun with the clothes. Wanted to have. “
And she had fun, too — witness the denim overalls with contrasting patchwork knees worn beneath the extravagant maxi faux-fur coats and 2010 flat sandal-boot hybrids. Other ways Danan rejected all the rules: a voluminous linen dress with a handkerchief hem worn under an oversized fishing vest, a pair of joggers trousers worn with a sleek tailored blazer, and delicate A large faux fur belt tied around the waist Spaghetti Strap Slip Dress. It’s styling that’s more laughable than practical and functional because the building blocks themselves are tried-and-true classics: smooth tailoring, sensual draped jersey pieces that move with your body, leather pieces cut into sporty silhouettes. (For those looking at the lookbook and regretting that they’ll never know how to recreate the style at home, don’t worry, Danan has some styling guides.)
“I never wanted to be creative for the sake of creativity, I always wanted to be creative but then be able to translate that and communicate it in a way that people who aren’t into ‘fashion’ can understand, ” He said. “Because if it’s not for him then what are we doing it for?”
