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CES 2025: We’re expecting to see new tech from AMD, Nvidia, Hyundai and more in Las Vegas


The holiday season has barely started, but some of us are already preparing for CES 2025. Shortly after the New Year, many of the Engadget team will be packing their bags to fly to Las Vegas, where we’ll be covering tech’s biggest annual event. conference. As always, our inboxes are already filled with pitches from companies that plan to be there, and our calendars are filling with appointments for briefings and demos.

Based on our experience, as well as observations of recent industry trends, it’s fairly easy to make educated predictions about what we might see in January. Over the past few years, the focus of the conference has expanded to areas such as TVs, cars, smart home products, and personal health, including laptops and accessories. At CES 2025, we expect to see AI become even more pervasive across all sectors. Of the show floor. But we’re also likely to get laptops with new processors and beyond, as well as all kinds of wearable devices, trackers, bathroom equipment, and massage chairs. Oh, massage chairs.

We already know a lot about what’s to come, just from a cursory glance Lineup published by Consumer Technology Association (CTA). Apart from this there will also be many panels and talks Keynote speech by Jensen Huang, Founder and CEO of NVIDIAAlso in attendance were Delta CEO Ed Bastian, as well as C-suite executives from companies such as Panasonic, SiriusXM, Waymo and Volvo Group. This lets us know who can make big announcements in the show.

In fact, some companies didn’t even wait until January to make their news public. For example, LG is continuing its annual tradition of sharing its upcoming CES launches a few weeks before the show Unveiled the 2025 refresh for its QNED evo series of LCD TVsMeanwhile, Hyundai Mobis has Said to give us a look at its “holographic windshield display.”“In what is being claimed to be a world first. Hyundai Mobis has also shared a photo of what its booth will look like at CES 2025, if the convention center booth photos got you excited.

Hyundai Mobis booth at CES 2025

Hyundai Mobis

If you’re already looking forward to 2025 and diligently researching what might happen in January, here’s what our team expects to see at the show.

There is no doubt that 2025 is going to be an important year for PC gamers. NVIDIA is expected to launch its long-awaited RTX 5000 video cards at CES, while AMD CEO Lisa Su has confirmed that we’ll see Next-generation RDNA 4 GPUs due early next yearOf the two companies, AMD could use the upgrade more. Its Last batch of Radeon 7000 cards Mid-range performance was good, but they lagged far behind NVIDIA’s hardware in terms of ray tracing, and even AMD’s FSR 3 upscaling couldn’t compete with NVIDIA’s AI-powered DLSS 3.

“In addition to the strong increase in gaming performance, RDNA 4 delivers significantly higher ray-tracing performance and adds new AI capabilities,” AMD CEO Lisa Su said in an October earnings call.

As far as NVIDIA’s new hardware is concerned, here’s a rumor from a leaker Vanraichu ,through digital trends) suggested that the RTX 5090 could be up to 70 percent faster than the RTX 4090. (This is a GPU I have used before It has been described as an “unholy power”.) They also noted that other “higher tier” cards could see a 30 to 40 percent increase in performance. Those benefits may be enough to tempt wealthy RTX 4090 owners to upgrade, but RTX 4070 and 4080 owners may want to skip this generation. However, for NVIDIA holdouts with the RTX 3000 and older GPUs, next year may be the right time to upgrade. , Devindra Hardawar, senior journalist

Last year, I predicted that AI PCs would dominate CES, and that proved mostly true. As 2024 progresses, we’ll see even more powerful NPUs in chips from Intel, AMD, and Qualcomm. Microsoft has also doubled down on AI PCs This is the Copilot+ initiativeWhich gave a big marketing push to artificial intelligence features and premium specifications (like at least 16 GB RAM).

Expect even more of this to happen at CES 2025, with even more AI infusing every product category imaginable. This year, in particular, PC makers are likely to be gearing up to take advantage of Windows 10 support is ending next yearInstead of upgrading your old computer to Windows 11, companies like Dell and HP would like you to buy a new AI PC with the new OS already installed.

While 2024 was the year of endless AI PC hype, 2025 may finally become the year of reckoning. Microsoft’s long-delayed recall feature is slowly reaching more users, but it’s already showing some glaring security flaws, like Failing to clear Social Security and credit card numbers from screenshotswe have also been Mostly overwhelmed by the image creation capabilities of Apple IntelligencePC makers have been eager to talk about the potential of AI-powered features so far, but in 2025 they’ll really have to prove they can live up to their fanciful claims. , DH’s

I am fully aware that not every audio company has the ability to manufacture Clinical-grade hearing tests and hearing aid features In their apps. However, Apple’s recent update to the AirPods Pro 2 should inspire the competition to offer some sort of hearing health device on their flagship products. Jabra was probably best equipped to do this because parent company GN has extensive experience in hearing aids. Sadly, the company announced earlier this year that It will no longer make earbuds,

Given both companies’ existing health platforms, Samsung and Google could probably integrate something similar to what Apple created for AirPods. Even if they did, those announcements are unlikely to be made at CES, as both companies prefer to host their own standalone hardware events throughout the year.

This makes Sennheiser the biggest audio company to consistently launch earbuds and headphones at CES. It was performed last year many new modelsWhich also includes heart rate tracking for workouts. Plus, it already offers hearing aids with dedicated devices like True Wireless conversation clear plusThose earbuds are more auditory-focused than general content consumption, so it would be great to see Sennheiser carry over some features from that product The flagship Momentum line of earbudsPerhaps momentum is in the cards for a True Wireless 4 Pro or Plus, but the current model is just nine months old.

Of course, there’s plenty of room for other companies to innovate, and there will be no shortage of new earbuds in Vegas next month. we also see a lot Accessories and Technology Launch at CESFrom leading accessibility companies Like OrCam And all kinds of small brands. I just hope that some of the new technology will include more common hearing devices on models that most people will want to use. , Billy Steele, Senior Editor

As the development of electric cars gets closer 10 percent new models sold In the US, it’s easy to forget that wheeled vehicles are not the only form of transportation given the shift to battery-powered propulsion. Flying taxis have been a mainstay of CES for the past few years, including concept vehicles from big brands Hyundai Spotting on the show floor in Vegas.

Granted, these devices look like giant drones with cockpits that the Jetsons never dreamed of. But with companies like Archer Aviation And Joby Aviation Promising to truly launch eVTOL services (electric vertical take-off and landing) in 2025, the era of air taxis may truly begin this time. , Sam Rutherford, senior journalist

Since Apple started Emergency SOS via Satellite on iPhone 14 in 2022We have seen serious progress in the development of satellite communications. Not only Apple Expand its feature to allow non-emergency communicationscomponent manufacturer like qualcommalso tried to bring similar capabilities to Android devices. Snapdragon satellite announced at CES 2023as a project between Qualcomm and Iridium, but the initiative did not gain popularity among smartphone companies, and eventually ended in November of the same year,

Since then, Google launched Satellite calling in Pixel 9 phoneWhile SpaceX’s Starlink satellite texting service goes live in New Zealand Via Telco One NZ. In the US, T-Mobile Beta signups opened for its Starlink-powered satellite cell service this year. The crowd is increasing in the sky too AT&T and partner AST Spacemobile launch Five satellites in Septemberas well as Amazon’s Project Kuiper Space wants to boost its satellite internet network with lasers.

This year, Garmin launched inReach Messenger PlusWhich it describes as an “SOS satellite communicator with photo and voice messaging.” Although such satellite hotspots have existed for years from companies like iridium And globalsatHistorically they have cost $800 to $1,000, and did not have the ability to send more than a few lines of text. Garmin’s product may be an indicator of things to come – not only are we likely to see major phone makers embedding satellite communications capability into future handsets, but in the interim we’re probably going to get a bunch of hotspots so we’ll never forget. Don’t lose. Connectivity, no matter how far we are from the grid. And I wouldn’t be surprised if CES 2025 is filled with devices that let us tap into satellites to get help and talk to others. , Cherlyn Lo, Deputy Editor

When it comes to the core aspects of a soundbar, there’s really no innovation from year to year. Heck, Samsung’s biggest update last year was Including HDMI 2.1 support For its flagship model, that should already be the case. Companies have also focused on making everything cable-free, whether it’s wireless Dolby Atmos or wireless transmission boxAudio enhancement features are one place where companies can really rise above the struggle and tools like sonos tv audio swap And Bose personal surround sound There are great examples of this. One key area that almost every company can improve on is Dialogue Boost, a feature that increases the volume or isolates the spoken word from background noise and music for better clarity.

Sonos made a huge leap forward in this regard arc ultraOffering two additional settings for its so-called speech enhancement. Previously, it was just an all-or-nothing toggle, which is how most companies handle their versions of this tool. The Sonos update is not only somewhat more customizable, but it’s also better, thanks to the redesigned architecture of its new premium soundbar. This is an obvious area where other companies could improve.

LG and Samsung usually announce new soundbars at CES, and there are several smaller companies that will be launching something, too. I would love to see them take all the dialogue enhancements a step further and at least give multiple options for how to implement it. LG has been using AI Sound Pro on its TVs since 2021 and Samsung offers something called Adaptive Sound on its home theater speakers. I would expect both of them to generally improve the quality of their features, but I would also expect them to expand the capabilities. , BS

Update, December 17, 2024, 12:40 PM ET: This story has been updated to include the companies and CEOs who will deliver keynote speeches at the show.

Updated, Dec. 20, 2024, 11:55am ET: This story has been updated to include announcements from LG and Hyundai Mobis ahead of CES 2025.

Updated, December 25, 2024, 10:00 AM ET: This story has been updated to include a prediction about satellite communications devices being everywhere at CES 2025.

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