| Picture: Canon |
Canon is Increase prices already Tariff once among its equipment for American customers, and now, it shared that there may be another increase in the way. The company recently released its Second quarter and first-half financial results For the 2025 financial year, and in those materials, it discussed how the American tariff affected the brand.
In Q&A session with investorsCanon said that the increased cost would be between about 15 and 16 billion yen ($ 101 to 107 million). To deal with this, the company stated that she is “considering how to respond,” and this price may be passed at cost through increase. However, they will not have a flat rate in the growth board. “Instead of raising the price equally, we will consider it based on an individual product, taking into account the product competition,” said this.
It is planning to “reduce costs and increase prices”.
Canon said that it is not able to calculate the estimate of the impact of tariffs for the next financial year, but assuming that this effect will be doubled over a period of six months this year. It explained that it is planning to “reduce costs and increase prices”. The company reiterated that it would be looking at the competition of each product and coming with a plan based on it, rather than applying blanket growth to everything. This gives the company flexibility to increase prices on specific goods and absorb costs on others.
Canon also said in the Q&A session that it has been working for many years to infection production places. “Despite the current tariff issue, for many years, we have been promoting the return of production in Japan based on our ability to automate production with focus on cameras,” explained. It has also been mentioned that it plans to increase productivity “using external resources for low extra-value products.” Whether it is spread to anything related to photography or videography, it is not clear.
Another piece of information shared in the Q&A season by Canon was that it saw an increase in demand in May, after announcing that it would increase prices. Canon shared for the first time that this will increase prices due to tariffs in America First-term financial announcement In April.
The sale in the US is expected to fall into the second half of the year due to price hike.
They grow at the end Hit the product in JuneAnd Canon stated that it saw the decline in demand after the implementation of high prices, a tendency is expected to continue it: it told investors that “sales in the US are expected to fall into the second half of the year due to the resulting price increase of additional tariffs,” but it is planned to make a difference with increased sales in Asia and other areas.
The tariff position has been a complex and misleading issue, making it difficult for companies to plan. At least a few stability, promising, was recently declared with trade deals Japan and VietnamWhere Canon makes some of his gears. Those deals resulted in tariffs of 15% and 20% on imports to the US respectively. While those number is much lower than the risk rates, they are more than 10% which are in place since 90 -day stay on full tariff Announced in May. Therefore, Canon should still be responsible for the high cost of shipping products in the US with these new rates.
