The ‘Bar Rescue’ host John Tafar argues that the cracker barrel leadership should be ‘dissatisfied’ after the Rebrand disaster on ‘Verni & Company’.
After the cracker barrel, in favor of modern lessons, saw “Uncle Herschel” from his logo, which was also seen as waking up, the backlash was sharp and fierce. Customers and influential people cried dishonestly, and even President Donald Trump The move was called on the series to undo, which took place late on Tuesday night.
“We thank our guests for sharing your voices and love for the cracker barrel. We said that we will listen, and we have. Our new logo is going away and our ‘old timer’ will remain. In the cracker barrel, it is always – and always that you will always have a breath of our country, as our 70,000,000, in a message,” in a message.
The hosting of the “Bar Rescue”, John Tafar, known as a hospitality wise, explained his point about what went wrong and what he would do if he was running the company, starting at the top.
Exclusive Video: Cracker Barrel CEO logo question after flip-flop
“Marketing people, graphic people, interior design people and executive Officer Those who pay to understand their customer. They are paid to react to that customer’s choice. Each of them blew it completely. Therefore, as a CEO, the first thing I will do is that they all will be out of it. They should not take any decision to move forward, “He told Stuart Varni of Fox Business.” They should be separated from decision making by moving forward. Each of them, “he advised.
Cracker barrel CEO Julie Fails Massino was seen in Tennessi, but refused to answer Fox News Digital questions about the company’s short -term logo change. (Credit: Fox News Digital / Zak Bennett)
Cracker barrel CEO Julie Fails Massino is in her role. When asked about a logo flip-flop outside a company office in Tennessee, he did not answer the questions of Fox Business Digital on Thursday.
| Langer | Security | Last | Change | Change % |
|---|---|---|---|---|
| CBRL | Cracker Barrel Old Country Store Inc. | 59.82 | -0.24 |
-0.40% |
56 -year -old brand and Company market price With losing $ 143 million at the height of the crisis, a big hit was taken. By Friday, those damage was trimmed to $ 20.04 million. The shares were fixed on August 18, 2025, tracked by Dow Jones Market Data Group, 1.48% below the shutdown.
Tafar honored the importance of the brand.
“If you take a look at this, what is the concept, it has authenticity. The concepts that need to be honored with authenticity,” he said. “What has happened to the cracker barrel, they have removed their authenticity. They threw away who they are.”
Trump focused on a true social position, before the company decided to scrap the new logo that Missteep generated a lot of “free publicity” for the restaurant series.
Fishykil on August 25, 2025, a general view of a cracker barrel country store in New York. (Richard Bitham for Fox News Digital / Fox News)
Trump wrote, “The cracker barrel must return to the old logo, accept a mistake based on the customer response (final pole), and the company should manage better than before.” “If they play their card right, they got a free publicity of one billion dollars. It is very difficult to do so. You get success!”
Consumers quickly spoke against the cracker barrel, as he unveiled a new logo, which ended the imagination of a man bowing on a barrel and instead just the name of the restaurant in a black text on a yellow barrel -shaped background. (Cracker Barrel / Fox News)
Tafar agreed with Trump’s taking.
“What the President said is really true,” Tafar said. “The whole country is watching and listening. Think about that opportunity.”
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“What he said if he said, ‘You know that we are going to put five or six people. We want you to vote on them. We are going to put on them. Three menu items. We are not going to change the interior. We are just going to make it better – we learned who we are, “he said.
