To show, or not to show? The question is that all emerging brands have to weigh, while trying to balance the exposure and the bottom line. Since 2022, Avave’s Beat Sconre Carlson has used his digital flow to a platform to comment on the fashion industry and digital culture. Her models are Declinetheir clothes SeparatedThe designer has also discovered time and colleague pressure.
Avave’s show has been beneficial for the brand in terms of wireless exposure; Carlson begins an adidas cooperation Spring 2025Still she got away from the format to fall, shooting a video and lookbook, which she described as a “frightening outlet setting”, in which the models were like effigies with value tags associated with their clothing. The designer wrote in his show notes, “By presenting new designs at a place already rejected, I wanted to explain how the delicate value has taken place. It is sad, but also a little ridiculous.” Adding to a call, that “the whole industry is built on sale (things are being put).”
This Swedish designer has no pretense of luxury. She is talking to her colleagues in the language of streetwear and fictional goods. , He said, “I am mainly in the design and idea of how we present our designs,” he said. Focusing on the brand columns, the designer worked hard in her skeletal technique and re -seen the shirt with the underlying relationship. Fall’s Emo Vibes were not ready to go, there were miniskirts and petticoats. The trim -timled jacket had mismatched buttons, long shorts had unexpected lace trim. Denim seemed like a denim, actually Velvet was crushed. In the same season that Norma Kamali Restart His famous sweat collection of 1980, the most exciting look in the selection of Avave was also made using the gray Marl Terrycloth. A peak shoulders do not require a boneing leent drama-koi metro with a permanent uptown circle skirt with a t-shirt as well as a hoodi dress.
The designer said, “I am very adapted to the fashion system, as I see it,” whose spring offer can be seen as a bid for some freedom from an industry, where brands run quickly to make products that quickly go on sale, where the line between commerce and creativity is more blurred, and where it is not a matter of any business. It is very little about Avave, realizing that he has been “participated in a seasonal carousel,” designer opted not only a different format, but a new place: Avave will be offered in Paris during the men’s season.
