Since the spring 2025, who saw him to detect different parts of himself, Ashley Williams was having homeing on the idea of boyhood this season. “I think I am at this place, where I am looking back and holding something, don’t know how to get out of,” he explained in a preview. Now in her 30s, the designer is struggling with the question whether she wants to have children. “It’s bringing a lot: like, I am an adult, but still there are some parts of me that do not feel that I have graduated,” he continued.
This makes sense, then, the decline in 2025 saw the return of the Gerry, even from the previous season, even from the previous season, from the manga-inspired prints on the hoodies and sweatpants (similar to the child’s Rome) to the AI-AI-based cats on the skirt and shrink tees. Continuing the theme, during Seoul’s visit was a statement dress overlined with colored beads, with a sailor’s fabric with a pleated skirt in an array of ice cream Sunde pastel.
The lookbook, friend and designer-turn-artist Claire, styled by Claire Barrows, reflects the kitsch feel of the collection, with the model-wear his face-covered hair as anonymous-doll. Many times, it turns into a “bad taste” area (see heart -shaped raffal bags inspired by toilet roll cover), but it is a concept that the Williams actively embrace. “I have always been prepared for bad taste,” he explained. “When things are out of fashion, I find it interesting.”
After more than a decade in the fashion industry, Williams has long been long to experience that cycle. While designers usually reach a stage in which they feel the need to grow up, it is fresh to see that Williams are still marching for their drums. “I really feel that the last few collections of my entire career are what I think the most real; I have tuned into the most authentic (feeling),” he reflected.
