Art of Deal – 1password and Red Bull Partnership Shown in F1 Academy in Canadian GP

The partnership between Formula 1 teams and their brands is increasing, sponsorship in the series is at the top of $ 2 billion, but they are now reaching beyond the series – 1password’s special F1 Academy with Liver for Race Alisha Pamowski There is a good example in Canada.

Red Bull and 1password announced a deal before the new F1 season, including the team as an official cyber security partner, which was also taken in the F1 Academy car supported by Red Bull Marks.

Pamowski, racing for campos, Red Bulry Liver in its race and a special one-off paint job before race weekend in Canada-will host three rounds after cancellation of the second race at F1 Academy Miami.

An incident in Toronto on Tuesday saw the Beson McCre’s Beson McCre’s Bispoke design before the action in Montreal came to light.

Living not only unite an emerging female artist with women-the Cowl F1 Academy Race Series, but also a celebration of all canadians, which also has 1password in Toronto.

Julia George told Autosport, “The F1 Academy is a platform not only to show women talents on track, but also to bring more female fans in the world of motorsports.”

“It is always our focus when we are considering, how it helps to push the game, reaches a wide demographic and is there a touchpoint that displays female talent? In particular, it was especially especially for this lie, it was especially especially that we a local female cannadian artist, Kirsten McCre, Kirsten McCre, to a BESPOKE LIVARE Was capable of designing a BESPOKE LIVERY for the academy.

“We worked with the team cyber security partner, 1password to find this artist and work together on creative design. Red Bull Darshan is about giving wings to people and giving ideas, so cooperating with Kirsten McCreya was about giving him a creative platform to reach his dreams.”

BESPOKE LIVERIES Formula 1 and Red Bulls have become increasingly popular, especially, adopted the opportunity to be creative – but as George, it will have to come without losing the team’s soul.

“Of course we have to ensure that our car still looks like our car, so we have some elements such as color, to keep in mind the branding,” he explained.

“But also that we allow creative interpretation to develop such a different looking lie, with a wonderful story behind it. All famous and iconic Red Bull Branding is still on the car, so we see it in more modern form on our current lie.”

For 1password, being able to support the F1 Academy, it was something to provide your essential services to the Red Bull that was eager to find it back.

“On 1password, we know that representation, mentorship, and access are necessary, whether you are on track or working,” 1password Chief Operating Officer Jeanni D Guzman told Autosport.

“Supporting Alisha Pamovski goes far ahead of a sponsor. We are also protecting her digital life, getting everything from credentials to race notes, so she can focus on winning. It is about to shape a more inclusive future and help young women show that they do not have a place here – they have a way – a way.

“As a Canadian-installed company, it is somewhat deep about celebrating this moment in Toronto, which the city helps shape our journey. Canadian Grand Previds us the right opportunity to do something bold and symbolic-to demonstrate women’s excellence on a global stage and to celebrate the power of women’s excellence and celebrating the power of design, sports and technology.”

18 -year -old Pamowski has impressed his debut year at the F1 Academy and is sitting fourth in the championship, who has won the early season in Shanghai.