Samsung dominated the global smartphone market during the second quarter of 2025, recorded impressive growth and maintained its major position. Meanwhile, Apple struggled in China and saw a slight increase in global iPhone shipment, thanks to most emerging markets.
IDC’s initial number from quarterly mobile phone tracker worldwide show Compared to last year, Apple has sent 46.4 million iPhones to Q2, which records a slight increase of 1.5%. The company saw a decline of 1% in shipment in China, but it was offset with a strong double digit gains in emerging areas.
Apple is still the world’s second largest smartphone company with 15.7% market share.
Samsung is an undisputed leader in the market with 19.7% shares. The company has sent 58 million units in the second quarter, which is for an increase of 7.9% compared to the previous year. Was operated by company growth Galaxy A36 And Galaxy A56Which introduced Galaxy AI Facilities for mid-range devices.
Samsung was able to strengthen its market leadership and was able to carry forward the overall market that achieved a strong growth in the quarter operated from the sale of its new Galaxy A36 and A56 products. These new products introduce A-Saksham features in mid-range devices, which are effectively used in retail stores to run sales, as more consumers become eager about AI.
Francisco Zeronimo, Vice President, Customer Equipment, IDC, 14 July 2025
Xiaomi came third with 42.5 million shipped units and 14.4% market share. The growth of the Chinese company was only 0.6%. There were fourth and fifth Vivo (27.1 million shipments) and transition (25.1 million shipments).
The overall growth of the smartphone market was only 1% year-to-year, which faced some challenges. The total shipments for the second quarter were 295.2 million units worldwide. Those consequences come amid uncertainty and economic pressures, such as in unemployment and inflation areas.
Top 5 companies by smartphone shipment, market share and annual growth worldwide. Image Credit – IDC
Apple was not the only struggle company in China. According to the IDC report, less than the expected performance of the Chinese market pulled down the global shipment.
What is for the future, IDC is rather positive. Researchers noted that Q2 of 2025 was the eighth quarter of continuous development, something that has not happened since 2013, and the trend may continue. The driver of future development may have AI-managed smartphones and devices in the mid-range segment.
